Senior Digital Marketing Specialist

Egypt·Cairosenior

MarketingDigital Marketing Specialist

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Quick Summary

Overview

Description of Duties: • Develop and lead digital marketing strategies across paid, owned, and earned channels• Manage company communications, ensuring brand consistency in all messaging and campaigns• Plan, create, and schedule social media content across platforms (Instagram, LinkedIn, Facebook,…

Technical Tools

expressgoogle-analyticshubspotnotion

• Develop and lead digital marketing strategies across paid, owned, and earned channels
• Manage company communications, ensuring brand consistency in all messaging and campaigns
• Plan, create, and schedule social media content across platforms (Instagram, LinkedIn, Facebook, etc.)
• Monitor and engage with audience interactions on social media in alignment with brand tone and goals
• Create compelling, on-brand content including copywriting, visuals (coordinating with designers), and short-form videos
• Lead email marketing efforts including newsletters, product updates, and campaigns
• Coordinate internal and external communications (press releases, announcements, and media outreach)
• Collaborate with design, content, and product teams to support integrated campaigns
• Track KPIs and performance metrics using tools like Google Analytics, Meta Business Suite, and HubSpot
• Stay updated with the latest digital, marketing, and communications trends and tools
• Guide junior team members or vendors when needed

Requirements

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• Minimum 4-5 years of experience in digital marketing and communications
• Hands-on experience with social media management, content creation, and email marketing
• Strong copywriting and storytelling skills across digital formats
• Proficiency in Meta Ads, Google Ads, Google Analytics, and content planning tools (e.g., Hootsuite, Notion)
• Strong understanding of digital KPIs, customer journey, and audience engagement
• Knowledge of basic design tools (Canva, Adobe Express – bonus if proficient)

• Bachelor's degree in Marketing, Communications, or a related field
• Highly organized, creative, and strategic thinker with excellent interpersonal skills