Head Of PR & Influencer Marketing

ParisPermanent contractexecutive

OtherInfluencer

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Quick Summary

Overview

Vestiaire Collective is the leading global platform for desirable pre-loved fashion and a pioneer in transforming how people consume fashion. Our mission is simple: make circular fashion the norm, not the exception.Through technology, expertise, and a highly engaged global community, we enable…

Key Responsibilities

1. Global Influence & Talent Strategy Define and manage the global Influence roadmap, mixing organic engagement with high-performing paid partnerships.

Requirements Summary

Experience: About 7 years in PR and Influence, with a strong background in luxury, fashion, or tech/e-commerce. Strategic Agility: You can pivot easily between a creative influencer campaign and a serious corporate briefing.

Technical Tools

ecommerce

Vestiaire Collective is the leading global platform for desirable pre-loved fashion and a pioneer in transforming how people consume fashion.

Our mission is simple: make circular fashion the norm, not the exception.
Through technology, expertise, and a highly engaged global community, we enable millions of people to buy and sell fashion in a more sustainable way.

Founded in Paris in 2009, Vestiaire Collective is now a globally scaled marketplace with offices in Paris, London, Berlin, New York, Singapore, and Ho Chi Minh City, and logistics hubs across Europe, Asia, and the US.

Today, we are a team of around 600 people from over 50 nationalities, united by a shared ambition: to drive meaningful change in the fashion industry.

Our values, Activism, Transparency, Dedication, Greatness, and Collective, shape how we build, collaborate, and grow every day.

About the role

As our Head of PR & Influencer Marketing, you will join Vestiaire Collective’s Global Marketing Team. You will lead a team of 5 to amplify our mission: transforming the fashion industry for a more sustainable future. You will be responsible for bridging the gap between high-impact consumer influence and high-level corporate reputation, ensuring Vestiaire Collective remains the leading global voice for pre-loved luxury.

Responsibilities

~1 min read

Define and manage the global Influence roadmap, mixing organic engagement with high-performing paid partnerships.
Oversee international influencer campaigns, ensuring brand consistency while adapting strategies for key markets (US, EU, APAC).
Direct the management of top-tier talent contracts and long-term brand ambassadorships.

Act as the strategic lead for Executive Positioning: Manage the public profile, LinkedIn presence, and speaking engagements for our CEO and Executive Committee members.
Support Corporate Communication Manager in drafting high-level briefings, speeches, and talking points for spokespersons to ensure a unified and powerful corporate voice.
Drive the narrative around our ESG commitments, tech innovation, and business growth.

Orchestrate global PR launches for brand campaigns and fashion collaborations.
Oversee the strategy and execution of high-visibility PR and Influence events, national and international press trips, ensuring an elevated and "on-brand" experience.
Cultivate and expand a network of top-tier editors, business journalists, and industry opinion leaders.

Mentor and develop a team of 5, fostering a culture of excellence and professional growth.
Manage the global PR & Influence budget, optimizing ROI and ensuring strategic allocation across the marketing mix.
Collaborate closely with internal stakeholders (Legal, Impact, Global Campaigns…) to ensure 360° alignment.

Experience: About 7 years in PR and Influence, with a strong background in luxury, fashion, or tech/e-commerce.
Strategic Agility: You can pivot easily between a creative influencer campaign and a serious corporate briefing.
Executive Presence: You are comfortable advising and briefing C-level leadership.
Influence Expert: Deep knowledge of the "paid influence" ecosystem, including negotiation and performance tracking.
People Manager: Proven experience in managing and growing teams, with a focus on empowerment and structured leadership.