PR Comm & Influencers Partnership

VillaCarte Group is an international real estate and hospitality group operating since 2012, focused on premium developments in Phuket, Thailand.

Our portfolio includes:
Layan Green Park, Layan Verde, La Vista Villas, VillaCarte Agency, Sabai (proptech), and La Green Hotel.

We are expanding globally and looking for a PR & Partnerships professional who can drive brand authority and attract qualified international investors.

This role sits at the intersection of PR, influencer marketing, and strategic partnerships, with a strong focus on driving qualified investor traffic and brand credibility across international markets.

You will be responsible not only for media exposure, but for turning visibility into measurable business impact.

• Build and manage an international media network (property, luxury, travel, investment)

• Secure consistent editorial coverage in tier publications

• Develop press releases, media kits, and long-form storytelling content

• Manage PR around launches, events, and milestones

• Build and manage a portfolio of global influencers

• Execute structured influencer campaigns across key regions

• Organize site visits and collaborations

• Track performance and link campaigns to inquiries and leads

• Develop partnerships with premium ecosystem players (marinas, airports, schools, lifestyle brands)

• Launch co-branded campaigns and traffic-driving initiatives

• Manage relationships with agencies and external vendors

• Track leads generated from PR, influencer, and partnerships channels

• Analyze traffic quality and conversion impact

• Deliver quarterly reports with strategic insights

• Proven experience in PR, communications, or influencer marketing in luxury, real estate, or hospitality

• Experience working with international markets (Europe, USA, UAE, Asia)

• Strong network in media and/or influencer ecosystem

• Understanding of PR as a business and demand generation tool

• Excellent English (Russian is a plus)

• Strong writing and storytelling skills

• Ability to manage multiple campaigns simultaneously

• Commercial mindset and performance orientation

• Strategic thinker with hands-on execution skills

• Strong communicator comfortable working with HNW/UHNW audiences

• Entrepreneurial mindset with ownership mentality

• Ability to connect brand storytelling with sales outcomes

We consider applications only with portfolio (media placements, campaigns, influencer collaborations).