Partner Recruitment Campaign Manager

About the Position
As the Partner Recruitment Campaign Manager at WatchGuard, you will own the go-to-market strategy and execution for new partner recruitment marketing — driving the programs, plays, and campaigns that attract and convert the world's best managed service providers and channel partners. This is a high-impact, highly visible role that sits at the intersection of strategy and execution, requiring you to think big while staying close to the details that move the needle.

This role reports to the Sr. Director, Revenue Marketing and is part of the broader Revenue Marketing team — a cross-functional, tightly aligned organization that includes sales enablement, demand generation, marketing operations, and digital environments. You'll collaborate across all of these functions to ensure a cohesive, consistent partner recruitment motion from first touch to signed agreement.

Success in this role is measured by what matters most: total number of leads, new partner MQLs, conversion rates, and new partner opportunities generated through marketing.

 

A Day in the Life
No two days will look the same. You might spend the morning finalizing a new go-to-market play with the New Partner Acquisition team and the afternoon reviewing campaign performance with marketing operations to identify optimization opportunities. You'll stay close to the demand generation and webinar teams to ensure campaigns are set up, tracked, and running effectively — and you'll regularly connect with sales reps directly to align on follow-up and ensure no lead goes cold.

You'll bring a strong point of view to every conversation — contributing to the strategy, driving consensus across teams, and holding yourself and others accountable to timelines and outcomes. At the end of each week, you'll have a clear picture of what's working, what needs to change, and what's coming next.

•    Go-to-Market Strategy & Plays — Develop and own the partner recruitment marketing GTM plan, including the creation and implementation of go-to-market plays that drive awareness, engagement, and conversion among prospective MSPs. You’ll own the development of not only the strategy, but the training and enablement content as well. You’ll set clear MQL and pipeline creation goals and track program performance to know what’s working and what’s not. 

•    Campaign Development & Execution — Build and launch integrated campaigns across digital, email, paid, and content channels in collaboration with demand generation, marketing operations, and the webinar team to ensure consistent, quality execution and proper tracking. You own the voice and narrative for the partner recruitment motion and work collaboratively with channel owners to execute. 

•    Partner Recruitment Nurture – Own the strategy and content creation for our partner recruitment lifecycle program to nurture new MSPs leads through their buyers journey from awareness to MQL. 

•    Sales Alignment & Follow-Up — Work directly and regularly with partner recruitment sales reps and Channel Development Managers to align on target accounts, review lead quality, and ensure timely, consistent follow-up on all marketing-sourced leads and MQLs.

•    Webinar & Content Programs — Coordinate with the webinar team on the planning, promotion, and follow-up of partner recruitment-focused webinar series, ensuring alignment to active GTM plays and recruitment messaging.

•    Funnel Performance & Reporting — Own the partner recruitment marketing funnel. Regularly report on total leads, MQLs, conversion rates, and new partner opportunities to marketing and sales leadership, with clear optimization recommendations.

•    Cross-Functional Collaboration — Partner closely with product marketing, channel marketing, field marketing, and marketing operations to ensure messaging, assets, and programs are aligned and up-to-date.

•    Process & Project Management — Develop campaign timelines and work back schedules, assign activities to the appropriate teams, and proactively work with channel owners to drive deadlines and keep programs on track.

•    Get the lay of the land on current partner recruitment campaigns, active GTM plays, and the tools and channels in use
•    Build relationships with key stakeholders across demand generation, marketing operations, sales, and the Partner Ecosystem Growth team
•    Review current funnel reporting and establish baseline metrics for total leads, MQLs, conversion rates, and new partner opportunities

•    Develop and launch your first partner recruitment go-to-market play end-to-end
•    Establish a regular cadence of sales alignment meetings with partner recruitment reps
•    Take ownership of funnel reporting and begin presenting performance updates to marketing leadership

•    Own the full partner recruitment GTM calendar and play roadmap
•    Deliver a senior marketing leadership read-out on funnel performance with data-backed recommendations
•    Establish a repeatable, optimized campaign and follow-up process that consistently moves prospects from first touch to new partner opportunity

•    7–10 years of B2B marketing experience, with channel, partner, or campaign marketing experience strongly preferred
•    Proven experience developing and executing go-to-market plans and integrated marketing campaigns
•    Strong understanding of the partner/channel business model, particularly MSPs
•    Experience working directly with sales teams on lead follow-up, account alignment, and ABX motions
•    Understanding of marketing automation and campaign tools such as Marketo, 6sense, Folloze, or similar platforms
•    Proficiency with CRM systems, Salesforce preferred
•    Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously
•    Strong written and verbal communication skills, with the ability to present clearly to leadership
•    Ability and desire to work cross-functionally and collaboratively to drive projects, while working with others to manage channel capacity, email availability and conflicting priorities
•    Self-motivated, detail-oriented, and highly accountable — comfortable owning outcomes, not just activities
•    Prior experience in cybersecurity or technology marketing is a plus