Performance Marketing Growth Lead

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

• Proven Revenue Builder: Demonstrated track record of managing large B2B SaaS paid budgets where success was measured by closed-won ARR, not MQLs or traffic.

• Technical Mastery: Deep expertise in Google Ads, LinkedIn Ads, Meta, and automation-driven campaign management (smart bidding, conversion APIs).
• Data Fluency: Exceptional analytical capability across GA4, HubSpot, and direct ad platforms. You can build and defend a cohort analysis.
• Speed & Execution: Experience building structured, high-velocity experimentation and testing programs.
• Leadership: Proven ability to lead a high-performance team with weekly review loops and strict decision deadlines.

• Focusing on vanity metrics (Traffic, Clicks, CPL) disconnected from ARR targets.
• Endless planning without rapid execution.
• Heavy manual processes that should be automated with AI.