1mo ago

Head of Performance Marketing

UARemoteexecutive

OtherPerformance Marketing

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Quick Summary

Overview

SBC Performance drives scalable growth for brands ready to expand globally. Working across eCommerce, health & wellness, education, and entertainment,

Technical Tools

OtherPerformance Marketing

SBC Performance drives scalable growth for brands ready to expand globally.

Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.

Trusted by 200+ companies, managing $150M+ in ad spend.

Scale faster. Grow smarter.

We're looking for a Head of Performance Marketing to build our performance function as a system, not a set of campaigns: operating model, metrics, standards, team.

Own the direction end to end - strategy, people, budgets, results and scale it across sources and funnels without losing control.

Performance function - all processes, specialists, and traffic sources
Traffic strategy - spend split across Meta, TikTok, Google; resilience if one platform gets restricted
Funnel portfolio - web2web, web2app, app, each with clear economics and a scaling path
Operating model - a team structure that scales without adding manual oversight
Metrics & reporting - one real-time picture of results for leadership
Unit economics - spend growth that turns into margin, not just volume
People - senior specialists who can run major clients solo, with successors ready
Partnerships & automation - a platform edge, not just reacting to changes
Risk & compliance - bans, rejections, and policy issues kept under control
Cross-functional alignment - Sales, Account Management, Compliance, Creative working without ad-hoc fixes

Requirements

~1 min read

6+ years in performance marketing, including 2+ years managing a team of performance specialists
Hands-on media buying experience on Meta, TikTok, and Google - as a practitioner, not only as a manager
Experience managing multi-million-dollar annual budgets and accountability for their efficiency
Solid experience with web2web and web2app funnels - understanding the creative → funnel → conversion → economics chain
Strong command of unit economics, attribution, and CPA / ROAS / CAC / LTV metrics
Track record of building processes, standards, and teams - from scratch or through a scaling phase
Experience navigating platform policies and account risk (rejections, bans, compliance)
English proficient enough to communicate with platform representatives and partners

Nice to Have

~1 min read

Experience with app traffic: mobile app installs, in-app events, post-install optimization
Product/growth-side experience - understanding of monetization, retention, and LTV mechanics
Direct partnerships with platform reps (Meta / TikTok / Google) and access to partner programs
Agency experience - managing a client portfolio and external stakeholders
Experience automating media buying via API or internal tools

Meta Ads Manager, TikTok Ads Manager, Google Ads (+ API), attribution/tracking platforms, BI / Looker, Google Sheets