Group Manager, Product (Hybrid)

As a Group Product Manager at Weedmaps, you will play a pivotal leadership role responsible for the heart of our platform: the Core Marketplace. You will lead a dedicated team of product professionals in executing a roadmap that defines how millions of users interact with the cannabis economy. This is a high-impact position where you will oversee the strategic direction of our most critical surfaces – including Search, Discovery, Product Recommendations, and overall Marketplace UX – while masterfully managing the intersection of monetization and user experience. You are not just building features; you are balancing the needs of a multi-sided ecosystem to ensure our shoppers find exactly what they need while delivering sustainable business results.

As a product leader, you will partner with other executives to translate a bold product vision into strategic technological decisions. You will drive accountability and metrics ownership, turning high-level strategy into tangible results. Your team will be responsible for making it easier for shoppers to learn about cannabis, engage with brands, find dispensaries, and complete their order flows seamlessly. Part of your mission is to foster a culture of innovation within your team, creating best-in-class solutions that deliver an amazing consumer experience and drive growth for Weedmaps and our business partners.

• Own the Marketplace Roadmap: Lead the strategic vision and execution for the Core Marketplace pillar, specifically driving innovation in Search, Discovery, Product Recommendations, and overall Site UX.
• Balance the Ecosystem: Masterfully manage the critical trade-offs between monetization (Ad Units) and consumer experience, ensuring revenue goals are met without compromising user retention or journey fluidity.
• Scale the Team: Manage, mentor, and grow a team of Product Managers, establishing high standards for product specs, data rigor, and career development.
• Drive Cross-Functional Alignment: Partner deeply with Engineering, Design, and Data Science leadership to ensure technical feasibility, design excellence, and algorithmic accuracy.
• Translate Strategy to Revenue: Work closely with Sales and Marketing to define business cases and go-to-market strategies that turn marketplace capabilities into tangible business results.
• Obsess Over the User & Industry: Maintain a deep understanding of the cannabis consumer and the competitive landscape to stay ahead of mobile commerce and e-commerce trends.
• Data-Driven Decision Making: Utilize quantitative research, UI/UX studies, and marketplace analytics to identify growth opportunities and refine the "find-to-order" conversion funnel.
• Rigorous Communication: Ensure all product initiatives have a clear "why" by overseeing the documentation of thorough PRDs, business rationales, and success metrics.
• Build & Retain Talent: Lead the recruitment and onboarding of high-performing Product Managers; develop a talent pipeline that supports the future growth of the pillar.
• Performance Excellence: Establish and leverage clear KPIs to measure team impact; provide consistent, actionable feedback and comprehensive performance reviews.
• Cultivate a "Product First" Culture: Champion a culture of continuous learning and accountability; proactively identify and remove organizational roadblocks.
• Technical & Tooling Mastery: Ensure all direct reports are highly proficient in our product stack – including self-service analytics, feature rollout/experimentation, and agile project management.
• Matrix Leadership: Teach and model effective stakeholder management, helping your PMs navigate complex relationships with Engineering, Sales, and Design in a matrixed environment.

• Education: Bachelor’s Degree in a relevant field or equivalent professional experience.
• Proven Leadership: 8+ years of product management experience with a focus on high-traffic marketplaces; including 2+ years of direct people management.
• Marketplace Expertise: Deep experience in at least two of the following: E-commerce, AdTech/Monetization, or Search/Discovery platforms.
• Technical Partnership: Demonstrated success working closely with Engineering and Data Science teams to build alignment on complex technical roadmaps.
• Strategic Analytics: Experience developing and refining sophisticated KPIs to measure team performance, product health, and business impact.

• The "Balanced" PM: A track record of successfully balancing monetization (Ad units) with high-quality consumer experiences (Discovery/UX).
• Cannabis Industry Interest: A natural curiosity for the Cannabis economy and its unique regulatory and UX challenges.
• Consumer Empathy: Exceptional ability to translate customer pain points into elegant product solutions that drive both user delight and revenue.
• Communication Excellence: Persuasive written and verbal communication skills, with the ability to distill complex marketplace dynamics into clear narratives for executive stakeholders.

The base pay range for this position is $163,716 - $180,744 per year

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. 

“Freedom to choose. Freedom to access. Freedom to enjoy.”

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.

• CORRECT: jlebowski@weedmaps.com

• INCORRECT: jlebowski@gmail.com

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!  

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.