Wisdomtree5mo ago

USD 85000–95000/yr

Business Analyst / Project Manager - Website Development

Hybrid - New York · New YorkHybridFull Timemid

Business AnalystData & AI

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Quick Summary

Overview

We are seeking a Business Analyst / Project Manager with experience managing digital initiatives and ongoing website operations to join our global marketing team. In this role,

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Business AnalystData & AI

We are seeking a Business Analyst / Project Manager with experience managing digital initiatives and ongoing website operations to join our global marketing team. In this role, you will work closely with the marketing teams in the U.S. and Europe and serve as a bridge between Marketing and Development. You will support the day-to-day management of website enhancements, sprint planning, and issue resolution through JIRA boards and internal calls. You will also help drive the continuous optimization of our websites, ensuring that updates, new features, and improvements are delivered efficiently and aligned with business priorities.

This role is open to candidates located in the greater New York metropolitan area or within a commutable distance.

Functioning as the main liaison between regional Marketing and Development teams to manage daily website projects and sprint cycles.

Coordinating and prioritizing website enhancement requests, bug fixes, and new feature rollouts through JIRA.

Leading sprint planning, backlog grooming, and standups to ensure smooth execution of web initiatives.

Gathering and documenting business requirements for web enhancements, marketing tools, and system integrations.

Translating business needs into detailed functional and technical specifications for development teams.

Overseeing quality assurance (QA) and user acceptance testing (UAT) to ensure deliverables meet business and compliance standards.

Collaborating with marketing stakeholders and developers to implement changes and monitor their impact.

Maintaining alignment between global and regional teams to support a consistent user experience and messaging.

Analyzing website performance metrics, user behavior, and conversion rates to identify optimization opportunities.

Recommending enhancements to improve user experience (UX), site functionality, and overall digital engagement.

Providing data-driven insights and recommendations to support business goals.

Defining and prioritizing project backlogs to ensure timely delivery of web enhancements.

Ensuring web solutions align with security best practices and regulatory requirements (GDPR, ADA, etc.).

5+ years of relevant experience as a Business Analyst, Project Manager, or Digital Producer in website operations or digital marketing.

Undergraduate degree in Business, Information Systems, Marketing, or a related field.

Hands-on experience with headless CMS platforms, including schema design, custom inputs, and workflow configuration; experience with complex, multi-regional, multi-lingual website setups.

Strong understanding of web technologies, content management systems (CMS), and digital workflows.

Familiarity with web analytics tools such as Google Tag Manager, Google Analytics, Adobe Analytics, or Hotjar.

Understanding of SEO principles and how they influence content structure and site performance.

Experience working in a collaborative, fast-paced environment using Agile methodologies and tools such as JIRA to manage timelines, priorities, and stakeholder communication.

Excellent problem-solving skills, logical reasoning, and an analytical mindset.

Strong organizational and interpersonal skills, with the ability to prioritize multiple requests effectively.

Experience in financial services or other regulated industries.

Basic understanding of HTML, CSS, and JavaScript frameworks, with knowledge of API integrations within a headless CMS environment.

Agile or Business Analysis certifications (e.g., CSPO, CBAP, SAFe) are a plus.

Listing Details

Posted: October 30, 2025
First seen: March 26, 2026
Last seen: April 24, 2026

Posting Health

Days active: 29
Repost count: 0
Trust Level: 44%
Scored at: April 25, 2026

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Wisdomtree

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WisdomTree, Inc. is a global exchange-traded fund (ETF) and exchange-traded product (ETP) sponsor and asset manager, offering a broad range of differentiated ETPs and pioneering digital financial solutions.

Employees

350

Founded

1985

Domain

wisdomtree.com

Jobs

View 9 jobs

View company profile

Salary

USD 85000–95000

per year