Mindshare: Senior Associate, Media, Lebanon

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Senior Media Executive will lead the development and execution of advanced digital media strategies to enhance the company's online presence, drive engagement, and achieve marketing goals, ultimately driving significant growth and brand awareness for our clients. This role is ideal for someone with at least one year of experience in digital media, who is ready to take on more responsibility, manage projects, and contribute to strategic planning.

• Support the development of integrated media strategies and plans based on client objectives, target audiences, budgets and market insights.
• Develop detailed media plans across digital and offline channels, ensuring budgets, timelines and KPIs are accurately reflected.
• Manage campaigns from planning through execution, including briefing internal teams and media partners, monitoring implementation and ensuring campaigns launch accurately and on time.
• Work closely with digital trading teams across platforms including Meta, Google, TikTok and other relevant (offline and online) channels to ensure campaigns are set up and optimized in line with agreed objectives.
• Monitor campaign performance and budgets throughout the campaign period, identifying opportunities for optimization and flagging any delivery or performance concerns.
• Prepare weekly, monthly and post-campaign reports, translating campaign data into clear insights, learnings and actionable recommendations.
• Manage day-to-day client requests and communication, ensuring timely and accurate delivery of plans, reports and campaign updates.
• Coordinate with internal teams, suppliers and media partners to collect proposals, forecasts, availability, costs and campaign performance data.
• Support offline media planning and implementation, including OOH and other relevant channels.
• Conduct competitive, audience and market analysis to support media strategy and planning recommendations.
• Maintain accurate budget trackers, campaign documentation and media plans, ensuring consistency between approved budgets, bookings and actual spend.
• Manage multiple campaigns and deadlines simultaneously while maintaining a high level of accuracy and attention to detail.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
• Minimum of 1 year of experience in digital media, marketing, or a related role.
• Proven experience with digital media platforms, content creation, and campaign management.
• Strong understanding of social media, SEO, SEM, and digital advertising strategies.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights).
• Excellent communication, organizational, and analytical skills.
• Ability to lead projects, manage multiple tasks, and meet deadlines.