Wpp25d ago

WPP Media | OOH Media Planning & Buying Specialist, Japan

Japan·Tokyomid

OtherWpp Media

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Quick Summary

Overview

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional…

Key Responsibilities

Create OOH media strategies and campaign plans to support agency planners. Build trusted relationships with agency planners by demonstrating strong OOH expertise and professionalism.

Requirements Summary

Extensive experience in OOH media. A strong network within the OOH industry. Good understanding of digital media. Native or near-native proficiency in Japanese. Strong verbal and written English communication skills preferred.

Technical Tools

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As an OOH Planner/Buyer, you will be responsible for both the strategic planning and execution of out-of-home (OOH) media campaigns, including media buying and related logistics.

In this role, you will work across both the demand side—supporting agency planners—and the supply side—building strong relationships with key OOH media owners and vendors. As WPP Media continues to strengthen its digital capabilities, we are also looking to reinvigorate our offline media expertise, particularly in OOH, which is regaining client attention as brands seek stronger cross-channel synergy between online and offline media.

With two established OOH leaders already in place, this role is intended to add capacity and help support the wider agency network.

Ken Omori, Vice President, Investment and OOH Lead