Associate Director, Integrated Commerce, GCS (FTC)

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The Integrated Commerce Director is a senior leadership role within WPP Media’s Global Commerce Practice, responsible for shaping and managing Unilever’s global commerce partnerships agenda.

Working closely with global and regional stakeholders, local market teams, retailer partners and WPP specialists, you will lead strategic relationships across key commerce and retail media partners including Carrefour, Criteo, Walmart, Tesco, (+ Uber, Mercado Libre and Shopee), alongside selected social platforms where commerce and retail media intersect.

The role combines partnership leadership, strategic consulting and thought leadership. You will help define how commerce and retail media continue to evolve, whilst ensuring Unilever extracts maximum value from its global partnerships through innovation, measurement, commercial benefits and capability development.

Reporting to the Global Commerce Lead, you will act as a key bridge between Unilever, WPP and platform partners, helping drive growth, innovation and retail media excellence globally.

• →Lead strategic engagement with Unilever’s key retail media and commerce partners, including Carrefour, Criteo, Walmart, Tesco, (+ Uber, Mercado Libre and Shopee)
• →Own the global commerce partnerships roadmap, identifying opportunities to drive growth, innovation and competitive advantage.
• →Maximise the value of global Joint Business Plans, ensuring markets fully leverage partnership benefits, investment opportunities, measurement solutions and innovation programmes.
• →Lead partner governance through quarterly and half-year business reviews, tracking performance and holding partners accountable against commitments.
• →Advise Unilever stakeholders on retail media strategy and its role within broader commerce and media plans.
• →Develop thought leadership around the future of commerce, including retail media, connected stores, AI and emerging technologies.
• →Partner with local teams to identify, unlock & test alphas, betas, learning agendas and best practices that can scale across markets.
• →Build strong relationships across Unilever, WPP and partner organisations, fostering collaboration and knowledge sharing globally.

You are an experienced commerce and retail media leader with a strong understanding of retailer, media and platform ecosystems.

You combine strategic thinking with operational discipline, equally comfortable discussing the future of retail media, AI and commerce innovation as you are managing partner commitments, business reviews and market adoption of partnership benefits.

You thrive in complex stakeholder environments and have a proven ability to influence clients, agency teams and platform partners to drive measurable business outcomes.

• Significant experience in retail media, commerce media, eCommerce, digital partnerships or shopper marketing.
• Strong understanding of the global retail media ecosystem and leading commerce platforms.
• Experience managing senior client, retailer or media partner relationships.
• Proven ability to develop strategic recommendations that drive measurable business outcomes.
• Experience managing commercial partnerships, annual plans and business reviews.
• Strong understanding of retail media measurement, attribution and performance frameworks.
• Excellent stakeholder management, communication and presentation skills.
• Experience working within complex, matrixed organisations.
• Proactive, entrepreneurial mindset with a bias for action.

• Experience working on global FMCG businesses, ideally within a multinational organisation.
• Experience operating across global, regional and local market structures.
• Established relationships with retail media networks or commerce platforms.
• Understanding of commerce-enabled media platforms, including Meta, YouTube and Reddit.
• Experience developing thought leadership around commerce, retail media and emerging technologies.
• Knowledge of AI applications and measurement innovation within commerce and media.