Experience (SEO, GEO) Associate Director

Australia·Melbourne

OtherAssociate

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Overview

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence,

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OtherAssociate

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

Lead and Inspire: You’ll directly manage, coach, and empower a brilliant, growing team of Experience specialists (SEO, GEO, analytics), fostering a highly collaborative and supportive culture.
Client Champion: Act as the day-to-day strategic lead for key accounts, building deeply trusted relationships and ensuring our delivery consistently smashes client KPIs.
Operational Excellence: Drive the high-quality delivery of our Experience products across WPP Media agencies, refining workflows and scaling our frameworks for success.
Commercial Growth: Play a crucial part in the business by supporting pitch responses, spotting fresh growth opportunities within existing portfolios, and keeping projects profitable.
Tech & Innovation: Stay ahead of the curve by playing with the latest tech, from cutting-edge LLMs to smart SEO automation, to keep our strategies sharp and impactful.

Requirements

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This role is perfect for a strategic, tech-savvy leader who loves mentoring a team just as much as they love diving into SEO analytics and driving brilliant commercial outcomes for top-tier clients. We’re also looking for;

SEO & GEO Mastery: Deep, hands-on expertise across SEO, GEO, analytics, and reporting, with a proven ability to translate complex data into brilliant, actionable strategies.
Leadership Chops: Demonstrated experience in managing, mentoring, and developing mid-level and junior staff, helping them build their craft capability.
Client-Facing Brilliance: Stellar communication and stakeholder management skills, with a track record of driving continuous improvement in client satisfaction.
Commercial Acumen: Solid experience in monitoring project profitability, managing team resourcing, and assisting with scoping and new business pitches.
Tech-Agility: A tool-agnostic, adaptable mindset with the ability to confidently navigate diverse platforms, search engines, and market research tools.

What We Offer

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Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.

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Please read our Privacy Notice for more information on how we process the information you provide.