Manager, Social

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Airbnb is a global platform that goes beyond accommodation, offering a community where guests can book unique homes and stays, as well as participate in handcrafted experiences and services led by inspiring local hosts. As part of the social media team on this account, you will drive and support the media execution that powers this diverse global ecosystem.

The candidate will report into the Paid Social Account Director. Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Meta, X, Snapchat, Pinterest, Reddit. You will lead by example, taking responsibility for the guidance and development of offshore activation teams, with Social AD and BD.

• Leading the planning, creation, and on-going management of Paid Social campaigns
• Carrying out health checks on the accounts to ensure they are set up and running as per WPP best practice
• Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
• Creating and leading the execution of development and testing plans including media owner betas where possible
• Preparing presentations and leading client calls and face to face meetings
• Working with the AD to devise campaign strategy and translate this into campaign delivery
• Delegating and managing workloads across the offshore activation team
• The accurate management of budgets - internal and global spend trackers

• First class communication skills, both written and oral.
• Exceptional hands on Paid Social experience and comprehensive knowledge of best practice across all major social platforms
• Experience supporting, developing, and mentoring junior team members
• Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
• An expert in developing and implementing audience strategies to optimise Paid Social campaigns
• Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
• Proficient in using advance features available within the native (Meta, Tiktok, Snapchat, Pinterest, Reddit, X, Linkedin, etc.) and 3rd party platforms (Smartly, Sprinklr).
• Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
• Confident in new AI technologies and solutions
• Ability to work under pressure and to tight timelines.