WPP Media: Senior Manager, Performance- Dubai

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

As a Senior Performance Manager, you will lead the planning, execution, and optimization of paid media campaigns across multiple clients and channels. You will play a critical role in driving performance outcomes, delivering strategic recommendations, and ensuring best-in-class campaign execution. Working closely with internal teams and platform partners, you will help clients achieve their business objectives through data-driven media strategies and continuous innovation.

• →Lead the development and implementation of performance marketing strategies aligned with client business objectives and KPIs.
• →Partner closely with Planning teams to ensure performance considerations are integrated into broader media strategies, channel selection, and measurement frameworks.
• →Manage and optimize multi-channel paid media campaigns across platforms including Google Ads, Meta, TikTok, Snapchat, Linked in and Programmatic.
• →Apply advanced optimization techniques including audience segmentation, testing frameworks, bid strategy enhancements, and performance analysis to improve campaign effectiveness.
• →Monitor campaign performance, identify trends and growth opportunities, and provide actionable recommendations to clients and internal stakeholders.
• →Prepare and present campaign reports, performance reviews, and strategic recommendations with clear business impact.
• →Collaborate with cross-functional teams including Planning, Analytics, Ad Operations, and Client Leadership to ensure seamless campaign delivery.
• →Build and maintain strong relationships with key media partners, leveraging platform capabilities and beta opportunities to drive innovation.
• →Manage campaign budgets efficiently, ensuring accurate pacing, forecasting, and performance against targets.
• →Support the adoption of new products, tools, and technologies that enhance campaign performance and operational efficiency.
• →Mentor and support Performance Executives and Managers, providing guidance on best practices, campaign management, and professional development.

• 5–7+ years of experience in performance marketing with a proven track record of delivering strong campaign results.
• Strong hands-on expertise across Paid Search, Paid Social, and Programmatic platforms, including Google Ads, Meta, TikTok, Snapchat, LinkedIn, and Display.
• Advanced analytical capabilities and proficiency with reporting and visualization tools such as GA4, Looker Studio, Excel, and platform reporting suites.
• Strong understanding of attribution methodologies, audience strategies, conversion tracking, and bidding approaches.
• Experience managing campaign budgets and delivering performance against client KPIs.
• Strong communication and presentation skills, with the ability to translate data into meaningful business insights.
• Experience managing client relationships and confidently presenting recommendations to stakeholders.
• Demonstrated ability to coach and develop junior team members while fostering collaboration across teams.
• Highly organized with strong project management and problem-solving skills.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.