Marketing Manager, Lead Generation (Hybrid) - Olin Business

Washington University Danforth Campuslead

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

Audience and Acquisition Strategy: Develop audience-centered acquisition strategies that support graduate enrollment goals across full-time and part-time programs.

Requirements Summary

Direct the development and launch of acquisition campaigns in partnership with creative, content, web, CRM, recruitment, analytics, media, and agency teams.

Technical Tools

MarketingMarketing Manager

ST. LOUIS, MO 63130

37.5

The Marketing Manager, Lead Generation leads audience-centered, integrated marketing campaigns that build awareness, reach priority audiences, and generate qualified leads for Olin's graduate programs. Rather than marketing individual programs in isolation, this role begins with prospective students' career goals, motivations, and barriers, then leads the development of integrated marketing campaigns that connect audiences with the Olin programs and experiences most relevant to what they need next. The role brings together paid media, search, web, content, creative, analytics, recruitment, CRM, and agency partners to translate enrollment priorities into coordinated acquisition strategies.

This position is well suited to a curious, growth-oriented marketer who is energized by building and testing new approaches, and has a strategic-doer orientation. The successful candidate will be comfortable operating in an evolving environment, testing hypotheses, learning from incomplete information, and adjusting quickly. The role requires both strategic judgment and hands-on follow-through, as well as a collaborative orientation toward tackling challenges across Marketing & Communications, Graduate Recruitment, and Data & Insights. Success is measured by the ability to improve the volume, quality, and efficiency of leads and to turn insights and results into clear recommendations for future investment.

Responsibilities

~2 min read

Audience and Acquisition Strategy:

→Develop audience-centered acquisition strategies that support graduate enrollment goals across full-time and part-time programs. Build a strong understanding of priority audiences, including their career goals, motivations, barriers, behaviors, and media habits. Translate enrollment priorities and audience insight into clear campaign objectives, value propositions, channel strategies, briefs, and measurement plans.

Integrated Campaign Planning:

→Lead integrated campaign planning across paid search, paid social, digital advertising, sponsorships, web, content, email, events, and other acquisition channels. Recommend the appropriate audience, channel mix, timing, landing experience, and investment for each initiative in collaboration with partners. Coordinate campaign roadmaps, budgets, production requirements, and agency or vendor assignments

Campaign Execution and Partner Management:

→Direct the development and launch of acquisition campaigns in partnership with creative, content, web, CRM, recruitment, analytics, media, and agency teams. Serve as the primary Marketing & Communications partner for lead generation initiatives; create shared visibility into priorities, timing, decisions, and next steps. Develop clear briefs, manage timelines and dependencies, maintain brand consistency, and ensure work is completed on time and within budget. Oversee paid-media and other external acquisition partners and hold them accountable for performance.

Performance, Testing and Optimization:

→Establish campaign goals and evaluate performance across the acquisition funnel, including reach, engagement, conversion, cost, lead volume, lead quality, and downstream movement. Work with Data & Insights, CRM, digital performance, and recruitment partners to interpret results. Test audiences, channels, messages, creative, landing pages, and emerging tools; use findings to optimize active campaigns and recommend future investment. Facilitate collaboration across teams in Olin's growing and evolving operating model.

Requirements

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Bachelor’s degree or combination of education and/or experience may substitute for minimum education.

No specific certification/professional license is required for this position.

No additional certification/professional licenses unless stated elsewhere in the job posting.

Relevant Experience (5 Years) No additional work experience unless stated elsewhere in the job posting.

Not Applicable Analyze Information, Communication, Computer Literacy, Computer Software, Creative Approaches, Decision Making, Diplomacy, Independent Judgment, Interprofessional Communication, Journalism, Oral Communications, Professional Etiquette, Written Communication

A driver's license is not required for this position.

About the Role

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WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

No additional education unless stated elsewhere in the job posting.

G12

$58,400.00 - $99,700.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

What We Offer

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Personal

✓Up to 22 days of vacation, 10 recognized holidays, and sick time.

✓Competitive health insurance packages with priority appointments and lower copays/coinsurance.

✓Take advantage of our free Metro transit U-Pass for eligible employees.

✓WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

✓Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

✓We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

✓WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.