Marketing Lead

Our client is a a $6.5M-revenue, B2C-focused company running on EOS (Entrepreneurial Operating System), looking for a Marketing Director to own our marketing function end-to-end. This is a full-time leadership role that replaces our outgoing fractional CMO, responsible for lead generation, strategic direction, budgeting, and the continuous improvement of the marketing department. 

You'll sit on the leadership team, own the Marketing seat in our EOS structure (Rocks, Scorecard, L10 meetings), and be accountable for translating company-wide goals into a marketing strategy and execution plan that drives B2C growth. 

• Own lead generation to support annual revenue targets and B2C growth 
• Set marketing strategic direction across campaigns, messaging, and brand 
• Build quarterly plans based on strategic direction; identify new marketing channels and tests
• Negotiate marketing agreements with partners and external resources; research and evaluate channel partners 
• Own annual marketing review — what's working, what's not, market trend analysis, and strategy shifts Brand, Content & Channel Oversight 
• Maintain oversight of brand standards (DRM brand) 
• Final approval of content for email marketing/sequences, social media, blogs, and paid advertising
• Determine campaign design direction for print materials and collateral; sign off on creative
• Identify and approve required website updates 
• Oversee content creation and data clean-up/organization work 

• Manage and optimize the marketing budget for ROA (return on ad spend); recommend and manage budget allocation 
• Negotiate and execute agreements with marketing resources (e.g., PPC agency, CRO)
• Review incoming initiatives against budget and strategic alignment 
• Determine budget for ambassador program and other strategic initiatives

• Identify needs for new marketing tools/assets; define requirements, specs, and budget
• Direct Marketing team to either source/implement solutions or bring in outside experts
• Oversee backend builds, landing pages, and UX/template updates 

• Define quarterly marketing goals, KPIs, and success metrics; own the marketing Scorecard
• Weekly monitoring of Scorecard metrics/KPIs — flag off-track metrics and recommend corrective action
• Audit prior-quarter results each quarter and refine priorities (Scorecard, Rocks, etc.)
• Ensure Scorecard metrics/KPIs are reported accurately at all times, using analytics tools
• Final QA across marketing initiatives, channels, platforms, and vendors — own what "good" looks like, measured via demand volume, conversion rates, brand awareness, CAC, and ROI 

• Fully ramped on current marketing programs, DRM brand standards, and tech stack
• Completed knowledge transfer from outgoing CMO on B2C lead-gen strategy and vendor relationships
• Established first quarterly Rock(s) and taken ownership of the Scorecard 
• Built working relationship with Marketing Coordinator contractors with clear roles defined per the accountability chart 
• Presented an initial 90-day marketing plan to leadership

• 7+ years of marketing experience with at least 2+ years in a leadership/management role
• Experience owning marketing strategy and execution in a small-to-mid-size company (ideally $5M–$20M revenue range) — strategic and hands-on 
• B2C marketing experience, ideally including direct mail/print, ambassador or referral programs, and paid media (PPC/CRO) 
• Proven track record managing a marketing budget for ROA/ROI, and negotiating vendor/agency agreements 
• Experience managing people, including junior team members (content, data) and technical contractors
• Comfort working in a company that runs on EOS — Rocks, Scorecards, L10s, accountability charts — EOS experience strongly preferred given the operating cadence of this role 
• Strong grasp of digital marketing fundamentals: content, email/SMS, SEO/SEM, marketing automation, and website/landing page coordination 
• Excellent communication skills — able to present strategy and Scorecard results clearly to leadership
• Familiarity with the specific tools and marketing tech stack currently in use: Customer.io, Google Analytics, monday.com, Excel/Google Sheets 

• Experience transitioning from a fractional/consulting marketing leader into an in-house structure
• Experience with direct-to-consumer channels: mailers, print, stuffers, newspaper inserts, swag/promotional campaigns