CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

BulgariaRemoteFull-timelead

OtherMarketing Lead

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Quick Summary

Key Responsibilities

timing, segmentation, copy, channel. Channel & Tooling Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative).

Technical Tools

OtherMarketing Lead

About the Role

~1 min read

HR Introduction Call
Team Interviews
Challenge
Reference Check (with three prior managers)

Requirements

~1 min read

3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.
5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).
Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant.
Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it").
Real, hands-on experience launching web push and measuring its lift.
SQL good enough to pull your own segments and validate your own data.
A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.
A track record of measurable incremental revenue from CRM, ideally validated through holdout.
Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan.

Nice to Have

~1 min read

Experience migrating off a damaged email domain.
Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming).
iMessage Business / RCS experience.
Communication (speak English and Russian).

What We Offer

~1 min read

Clear mandate and ownership from day one. You're the function, not a contributor to it.
The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company.
Direct work with the CMO, CEO, and Growth PM. No layers, no politics.
A market where your work is directly visible to users searching for their next job — outcomes you can feel.
$4000-7000/month + 38DaysOff.