Product Marketing Engineer

China·Shanghaimid

MarketingProduct Marketing

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Overview

Change the world. Love your job. Product Marketing Engineer (SR-MVB Low current) – China region is responsible for developing business plans,

Technical Tools

MarketingProduct Marketing

~1 min read

→Drive DINs to DWINs to grow NR while maintaining profitability
→Build and maintain close relationships with key tier-one customers and account managers to understand business opportunities and market needs
→Develop product positioning and messaging that clearly differentiates the product in the market, including identifying adjacent customers and market opportunities
→Plan, manage, and execute marketing activities across the new product lifecycle, including pre-RTM, at RTM, and post-RTM phases
→Review the competitive landscape and develop strategies to address gaps and strengthen market position
→Interface with customers and TI field sales/applications teams to support DIN activity and opportunity conversion
→Track opportunities on a weekly and monthly basis, including pricing escalations, customer visits, and sampling activities
→Collaborate across functions and communicate product strategy effectively with teams such as pricing, campaigns, internet marketing, and product launch

~1 min read

Ability to build strong relationships with internal and external stakeholders critical to success
Strong verbal and written communication skills
Ability to learn new systems and processes quickly
Strong interpersonal, analytical, and problem-solving skills
Ability to work effectively across teams and functions
Demonstrated initiative and drive for results
Strong time management skills with the ability to deliver on time