Web Marketing Program - User Experience Design

Our User Experience Design Program is a 12-month program consisting of a variety of website-related experiences starting with the functions within user experience (UX) design then including time learning about one of the other areas in the program such as web content management, web technology platforms or search. This is a unique opportunity to develop valuable skills in a collaborative environment where you will learn the key systems, platforms and processes critical to creating and maintaining a great user experience for a customer throughout the product life cycle on the website of an $18B technology company. This program might be for you if you have an interest in:

• Developing and driving a best-in-class website and digital experience for customers looking for information to evaluate products, make purchases and get timely support
• Developing end-to-end design strategies, expanding digital marketing guidelines and creating consistent web graphics to help promote the TI brand
• Working with IT to launch new innovative, technically credible solutions on TI.com – leveraging & analyzing data, collecting feedback from customers and internal stakeholder groups, understanding the competitive and industry landscape to influence decisions
• Leveraging data to assess the effectiveness of content on TI.com, and collaborating with key experts to complete analysis of web performance

Throughout the program you’ll receive hands-on coaching and training to prepare you to deploy into a full-time into the UX Design role. During the program, you will have the opportunity to work in different functions, including:

User Experience Design:

• Lead & coordinate user experience design (UXD) production work across a key project
• Learn about how to develop an effective end-to-end user experience for the customer on TI.com
• Help uncover user insights from surveys & user testing to drive design innovation 
• Be an active project participant creating design prototypes while utilizing and contributing to a robust design system 

• Work directly with business partners to understand web needs to market their products
• Oversee & manage product information throughout the life cycle
• Monitor behavioral data & leverage web content optimization techniques to enable customers to easily find and select TI products

• Learn key platforms (translation, content management, customer support forums, video, product information management) and how to use those to deliver content to TI.com
• Participate on key projects to test new platform functionality
• Lead web competitive research/analysis efforts

• Learn how search is different at TI than other companies & help develop custom solutions
• Participate in research assignments
• Analyze and review search data, report out insights across search engine optimization (SEO) & on-site
• Participate in SEO & on-site testing efforts to ensure low risk launches

• Bachelor’s Degree in Product Design, UX Research, Human-computer interface design, Web design & development, Marketing Communications, Computer Science with focus in – user experience design (UXD), graphic design, information architecture
• Minimum Cumulative GPA 3.0/4.0 

• Strong online portfolio demonstrating a range of UI/UX web-related design work a must
• Proficiency with one of the standard prototyping and design tools such as UXpin, Sketch, Figma, Axure as well as Adobe CC
• Understands fundamentals of user experience design principles, UX research, web development and web production
• Some experience and/or familiarity with HTML/CSS web development
• Ability to analyze data, gain insight, and create recommendations from the data
• Demonstrated curiosity with strong analytical and problem-solving skills 
• Excellent communication skills to simplify technical concepts
• Ability to work in teams and collaborate effectively with people in different functions 
• Demonstrated ability to build strong, influential relationships 
• Ability to consult, influence without authority and take initiative
• Strong project management and program management skills that enable on-time project delivery