Email Marketing & Lifecycle Automation Specialist (Remote)

📍 Remote – Work from Anywhere

At 12min, we help people fit learning into their busy lives by offering micro-book summaries that can be consumed in just 12 minutes. With over 6 million users globally, we are a fast-growing B2C platform passionate about making knowledge more accessible.

Join our team to help shape the way we communicate, engage, and retain our diverse and ever-growing user base!

We’re looking for a highly skilled Email Marketing & User Lifecycle Specialist to lead email automation, lifecycle marketing, and multi-channel messaging. Your role will be critical in driving engagement, retention, and conversions through data-driven campaigns.

If you’re an expert in ActiveCampaign, love crafting compelling email journeys, and thrive on optimizing performance through A/B testing and segmentation, this role is for you.

✅ Email Marketing & Automation – Plan, execute, and optimize email campaigns using ActiveCampaign.
✅ Lifecycle & Retention – Design and manage automated user journeys for onboarding, engagement, and reactivation.
✅ Segmentation & Personalization – Leverage behavioral data to deliver targeted and relevant messaging.
✅ Copywriting & Conversion – Craft persuasive emails, subject lines, and CTAs to maximize open rates, CTR, and retention.
✅ Analytics & Optimization – Track key metrics, analyze performance, and run A/B tests for continuous improvement.
✅ Deliverability & Compliance – Ensure high inbox placement, manage sender reputation, and comply with GDPR/CAN-SPAM regulations.
✅ Multi-Channel Integration – Sync email campaigns with OneSignal push notifications, SMS, and other marketing channels for a cohesive lifecycle strategy.

🔹 Proven experience in email marketing, automation, and lifecycle optimization.
🔹 Hands-on experience with ActiveCampaign (or similar CRM/email automation platforms).
🔹 Strong understanding of segmentation, personalization, and behavioral-based messaging.
🔹 A data-driven mindset – you track metrics, analyze performance, and optimize the campaigns.
🔹 Copywriting skills with a focus on converting users and driving engagement.
🔹 Experience with multi-channel communication (email, push, SMS, in-app messages, etc.).
🔹 Knowledge of email deliverability best practices and compliance (GDPR, CAN-SPAM, etc.).