Marketing Data Analyst, South Bend, IN (On-Site)

• Analyzes external and internal client data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (Google), statistical analysis tools, and campaign management (HubSpot / Salesforce) software tools.
• Provides actionable overall market and customer insights to address key strategic questions.
• Responsible for tracking, reporting, and analyzing the performance of marketing deliveries, ad-hoc analytic requests, and development/automation of regular reports.
• Understands the regulatory management and use of data, as well as audience targeting modeling.
• Creates presentations to provide market and consumer insights.
• Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for client data.
• Collaborates with IT and other data partners on how best to leverage bank and third-party data.
• Works with the Operations teams when data quality and/or errors are found in primary sources.
• Uses statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for diagnosis and prediction.
• Works with programmers, engineers, and business line management to identify process, improvement opportunities, propose system modifications, and devise  strategies.
• Prepares final analysis reports for the stakeholders to understand the data-analysis steps, enabling them to make important decisions based on various facts and trends.
• Understands all applicable laws and regulations that apply to the position and comply with the requirements.
• Regular and predictable attendance is an essential requirement of the position.
• Completes all compliance training related to the position.

• Five (5)+ years of work experience in marketing research, statistical or data analysis preferred.
• Experience in advanced analytic and statistical techniques related to multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
• Experience building and automating management-level reporting.
• Experience with Microsoft Power BI, Tableau, or similar data visualization tools.
• Experience in statistical analysis (SAS or R).
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) preferred.
• Proficient in marketing research and statistical analysis.
• Excellent analytical skills and a high degree of business acumen.
• Strong organizational, communication, and presentation skills.
• Proven ability to handle concurrent projects with attention to detail and accuracy.

EDUCATION
Bachelor’s degree in a quantitative discipline or graduate degree preferred.

While performing the duties of this job, the employee is required to sit, stand and walk; use hands and fingers to operate keyboard and other office equipment; reach with hands and arms; and talk or hear. The employee is occasionally required to stoop or kneel. The employee may occasionally lift and/or move up to 10 pounds.

EQUIPMENT 
MS Office PC, fax, phone, and standard office equipment.