Shopper Marketer

IN, Bangalore Karmid

OtherMarketer

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Quick Summary

Requirements Summary

• Master’s degree in marketing, Business, or related field• Proven experience in sales combined with a min 2 years’ experience in shopper/trade marketing.

Technical Tools

OtherMarketer

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

: Shopper Marketing – General Trade, Consumer Business Group, 3M India Limited

Reporting to: Shopper Marketing Lead – General Trade, Modern Trade & Ecommerce

Level: Mid-Level
Works with: Channel Sales Leader, Regional Sales Managers, Category Development Marketers

Responsibilities

~1 min read

❖ Develop and execute quarterly and monthly shopper marketing plans to support sales objectives and drive growth

❖ Utilize knowledge of shopper journeys and consumer behavior to develop insights and identify triggers and barriers of purchase within designated channels (Kirana, Wholesale & Other Channels) to drive offtakes

❖ Own the end-to-end process of shopper marketing initiatives, from planning and timely execution to tracking and reporting on key performance metrics
❖ Collaborate with sales teams and category development marketers to identify key opportunities and develop targeted marketing programs and trade/shopper promotions to drive sell-through and market share gains.

❖ Work effectively with vendors (creative agencies, POSM agencies) to deliver best-in-class & innovative point of sale communication

❖ Utilize data analysis and market research to identify trends, opportunities, and areas for optimization within the trade/channel landscape

❖ Leverage data management tools such as Power BI and other data analytics platforms to gather, analyze, and interpret data to inform decision-making and enable faster course corrections
❖ Monitor market activity and industry trends/external syndicated data to identify areas for differentiation and competitive advantage
❖ Drive innovation and creativity in shopper marketing strategies and tactics to maintain a competitive edge

Requirements

~1 min read

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