Sr Marketing Executive

1. Portfolio Strategy & Financial Management

- As the portfolio owner, manage the product, price, place & promotion of the portfolio.

• Responsible for margin optimization, as well as good support to sales growth
• Develop differentiated value propositions for key technologies and solutions, aligning with customer needs and industry trends.  

2. New product introduction(NPI) based on local hopper and pipeline development

- Explore local leading customer based NPI hopper.

- Drive business case & pipeline for more NPI landing, manage landed NPI to launch process with launch package.

- Accelerate NPI commercialization excellence, once launched.

3. Demand generation based on market-driven Insights & segmentation tactics

- Conduct competitive analysis, market segmentation, and end user education to identify market opportunities for growth

- Monitor trends road safety and lead the safety awareness improvement in market via dedicated marketing programs.

-Customer Engagement through seminar, demo roads, regulation implementation, etc.

4. Cross-Functional Alignment & Marketing Professionalism

- Collaborate with R&D, supply chain, and sales teams to drive product roadmaps, pricing strategies, and go-to-market plans.  

- Partner with applications engineering to create technical collateral (whitepapers, case studies, demos) that highlight performance, safety value, and total cost saving.  

- Marcom activities and selling tools development.

Education:

  - Bachelor’s/Master’s in Traffic Engineering, Materials Science, Marketing.  

Experience:

  - 5+ years in product/portfolio marketing, technical marketing, or strategic business development

  - Rich experience of launching new products from 0~1, and commercialize new products from 1~100. 

  - B2G business relevance, know the go-to-market model with state-owned entities.

Skills:

  - Proven ability to mange product life cycle and deploy related strategy.

  - Develop new products based on local customer needs.

  - Proficiency of marketing competency for Marcomm management, through using e-tools like Salesforce, SEO/SEM platforms, and other selling tools for leads tracking.

  - Strong in functional team communication, and problem-solving ability.

Mindset:

  - Strategic thinker with a data-driven approach; ability to thrive in fast-paced, cross-cultural environments.  

Language:

 - Fluent English (written/spoken).

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