Marketing Data Strategy Manager

This position follows a hybrid work schedule, with on-site presence required Tuesday through Thursday.

• Define and lead the marketing data strategy, operating model, and governance framework to ensure data is effectively managed, trusted, and activated across the marketing lifecycle.

• Own the end-to-end flow of marketing data, including ingestion, transformation, enrichment, integration, and activation, enabling audience targeting, segmentation, personalization, and performance optimization.

• Lead data enrichment initiatives and manage third-party data providers to improve prospecting, audience intelligence, addressable market reach, and overall marketing effectiveness.

• Establish scalable processes, standards, and controls that ensure data quality, integrity, security, compliance, and responsible use across marketing systems and platforms.

• Partner with Legal, Compliance, IT, and Enterprise Data teams to ensure adherence to privacy regulations, consent management requirements, and organizational data governance policies.

• Build and enhance the marketing data foundation needed to support omnichannel personalization, customer journey orchestration, trigger-based campaigns, and real-time customer engagement.

• Serve as the primary liaison between Marketing, IT, Data, CRM, and Analytics teams to align priorities, enable data-driven decision-making, and ensure marketing data is available for activation, measurement, and optimization.

• Develop frameworks, best practices, and training that improve data literacy, adoption, and effective use of marketing data across the organization.

• Manage external vendors and partners supporting marketing data capabilities and enrichment services.

• Perform other duties as assigned.

• Bachelor’s degree in Marketing, Data Analytics, Business, Information Systems, or related field required. Advanced degree (e.g., MBA, MS in Data Analytics, or related field) preferred. A combination of education and experience may be considered in lieu of degree.

• 8 years of experience in marketing operations, marketing data operations, CRM, or related fields, with a strong focus on data management and enablement.

• Proven experience managing marketing data operations, including data flows, data lifecycle management, data quality, and governance.

• Experience establishing and enforcing data governance, data quality, and compliance frameworks, including privacy and consent management.

• Experience supporting segmentation, personalization, and campaign execution through effective data management practices.

• Experience evaluating and working with data providers and enrichment solutions.  

• Experience with marketing technology platforms (e.g., Salesforce, Adobe, CDPs, marketing automation tools).

• Experience working in large, complex data environments.

• Strong understanding of how marketing data moves across systems, including data ingestion, transformation, enrichment, and activation processes.

• Demonstrated ability to partner cross-functionally with marketing, IT, and data teams to improve data usability and accessibility.

• Deep understanding of marketing data operations, data flows, and lifecycle management.

• Strong understanding of data privacy regulations and their application in marketing contexts.

• Demonstrated ability to influence stakeholders and drive adoption of data standards and best practices.

• Strong expertise in data governance, data quality management, and compliance practices.

• Knowledge of privacy regulations and consent management in marketing environments.

• Ability to translate complex data concepts into actionable marketing strategies.

• Strong strategic thinking and problem-solving skills.

• Proven ability to lead through influence in a cross-functional, matrixed environment.

• Excellent communication skills, including the ability to educate non-technical audiences.

• Strong program and project management capabilities.

• Ability to drive data literacy, adoption, and organizational change.

• Adaptability in a rapidly evolving data and marketing technology landscape.

• Familiarity with data modeling or data architecture concepts.

• The starting base compensation for this position is $89,578 to $133,177.
  *The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.*

• Comprehensive health benefits package.

• Up to three weeks of paid time off accrued during your first year.

• Annual Bonus Plan.

• 401(K) plan with company match up to 7%.

• Professional development opportunities and tuition reimbursement.

• Paid time off to volunteer & company-sponsored volunteer events throughout the year.

• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.