AVP, Head of Consumer Insights & Intelligence (Remote)

Remote

Monday-Friday 8-5pm

Approved remote states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL (ONLY Midwest), IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

At Advocate Health, we're committed to helping people live well by delivering exceptional care with compassion, innovation, and expertise. We're seeking an accomplished consumer insights leader to serve as our AVP, Head of Consumer Insights & Intelligence, helping shape how we understand consumers and translate that understanding into meaningful business, brand, product, and experience decisions.

In this highly strategic leadership role, you'll build and lead an enterprise Consumer Insights & Intelligence capability that moves beyond traditional research to proactively identify emerging consumer needs, behaviors, opportunities, and risks. You'll partner with senior leaders and teams across the organization to ensure the voice of the consumer is embedded in decision-making from the very beginning.

This is an opportunity to transform consumer insights into a proactive, enterprise-wide strategic capability at Advocate Health.

You'll define the strategy, operating model, and roadmap for Consumer Insights & Intelligence, connecting research, behavioral data, market intelligence, consumer listening, and foresight to create a deeper understanding of the people and communities we serve.

You'll also build a high-performing insights organization known for strategic thinking, compelling storytelling, strong consulting partnerships, and an ability to turn complex information into clear choices and action.

• →Define and execute Advocate Health's enterprise Consumer Insights & Intelligence strategy, operating model, and capability roadmap.
• →Transform the function into a proactive strategic partner that anticipates emerging consumer needs, opportunities, and risks.
• →Embed consumer insights into strategic planning, marketing briefs, product development, experience design, and major business initiatives.
• →Develop strategic insights that uncover unmet needs, motivations, behaviors, barriers, attitudes, and emerging consumer trends.
• →Establish an enterprise Voice of Consumer and Experience Intelligence capability that connects consumer, prospective-patient, and patient listening across critical journeys.
• →Lead brand health and consumer perception measurement, including awareness, consideration, preference, trust, differentiation, competitive positioning, and market intelligence.
• →Build a foresight capability that identifies shifts in consumer expectations, culture, technology, healthcare, and competition and translates those signals into strategic choices.
• →Create knowledge-management and insights-activation capabilities that make consumer knowledge easier to discover, synthesize, share, and reuse.
• →Lead the research partner ecosystem and establish rigorous standards for qualitative and quantitative research, segmentation, concept and message testing, journey research, and other methodologies.
• →Build, lead, and develop a high-performing insights organization with strong capabilities in synthesis, storytelling, strategic consulting, influence, and proactive point-of-view development.

• Bachelor's degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business, Statistics, or a related field.
• 10+ years of progressive experience in consumer insights, market research, customer intelligence, or related disciplines.
• 5+ years of leadership experience, including experience advising senior leaders.
• Deep expertise in consumer insights, market research, and strategic intelligence within complex, consumer-oriented organizations.
• Expert knowledge of qualitative and quantitative research methodologies and the ability to select the right approach for different business questions.
• Significant experience with brand health, consumer perception measurement, and competitive and market intelligence.
• Experience designing or leading Voice of Customer/Voice of Consumer programs, journey-based measurement, and experience intelligence.
• Ability to synthesize research, behavioral data, market intelligence, and other information into clear insights, implications, and recommendations.
• Strong understanding of consumer segmentation, innovation and concept testing, communications research, journey research, and experience measurement.
• Ability to identify emerging signals and apply foresight approaches to anticipate changes in consumer expectations, healthcare, and adjacent markets.
• Exceptional executive communication, storytelling, consulting, and stakeholder-influence skills.
• Strong strategic and commercial orientation with the ability to connect consumer understanding to growth, brand, product, and experience decisions.
• Demonstrated success building, transforming, and developing high-performing research and insights teams.

• Master's degree or other advanced degree in behavioral science, research, business, analytics, or another relevant discipline.
• Experience transforming a research organization from a reactive function into a proactive, enterprise-wide strategic insights capability.
• Healthcare experience, or experience within another complex, high-consideration consumer industry.
• Experience establishing enterprise brand tracking, Voice of Consumer, and knowledge-management programs.
• Experience developing consumer foresight, trends, or emerging-consumer intelligence capabilities.
• Familiarity with modern research, social listening, consumer intelligence, and knowledge-management platforms.
• Understanding of how AI can enhance research, synthesis, knowledge discovery, and insight activation.
• Relevant research, customer experience, or insights certifications are preferred but not required.

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.