Content Strategy Manager

• Fully Remote Role from these states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.
• Due to complex requirements, remote work is NOT permitted for short or long periods in: CA, CO, CT, HI, MA, MD, MN, NJ, NY, OR, RI, VT, WA and working Internationally (this includes working while on vacation).
• No relocation, No Sponsorship or transfer of visa for this position now or in the future.
• This role will be posted until 10.23.26

Contributes to the development and leadership of our comprehensive, enterprise content strategy, in close collaboration with the Branded Content Strategy leadership team. Implements the strategy and governance to tell the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, higher education websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Elevates the brand by ensuring a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for each communication channel. Guides consumers through our brand journey, creating multiple content touchpoints that achieve maximum visibility and reach for Advocate Health’s services to, in turn, drive engagement, action and revenue. Establishes guidelines for the responsible use of AI while adapting AI-powered content solutions for future growth. This leader will work in close partnership with all teams in the division, including brand, marketing, consumer experience, social media and communications.

• →Contributes to the development and execution of Advocate Health’s data-driven branded content strategy for corporate storytelling, consumer-product marketing and owned health and wellness content.
• →Establishes and maintains enterprise messaging architecture, principles, copy style guidelines, etc.
• →Develops and executes enterprise-wide digital service line content strategy across multiple regional websites.
• →Oversees website content migrations along with digital platform and technology integration strategies. Aligns existing and new website migration plans to the overall digital road map. Partners with key stakeholders to ensure platform integrations achieve operational efficiencies, scalability to grow with the organization, and provide a seamless and unified consumer experience.
• →Leads the successful creation, rollout and adoption of content models, user journey taxonomies and frameworks to enable AI tools and other service delivery channels.
• →Develops and maintains an enterprise editorial calendar to coordinate consumer-first, digital storytelling efforts and ensure a consistent approach to maximize brand awareness.
• →Establishes mechanism to measure strategy effectiveness and to showcase success stories to key internal and external stakeholders.
• →Cultivates and maintains strong relationships with internal cross-functional partners and subject matter experts across the enterprise.

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

• None Required.

• Bachelor's Degree in Marketing or related field, or
• Bachelor's Degree in Journalism or related field.

• Typically requires 7 years of experience in developing and implementing content strategy, managing editorial production, and leading team of content creators and editorial calendars.

• Strong written and oral communications
• Exceptional organizational skills
• Storytelling capabilities
• Able to foster collaborative environment
• Problem-solving skills
• Results-oriented
• Experience leading team of content creators
• Experience producing high-quality content in a fast-paced environment
• Experience producing content for a wide range of channels and audiences
• Able to prioritize and produce content for both long- and short-term projects
• Able to navigate complex and time-sensitive matters
• Understanding of corporate marketing and communication functions such as brand, marketing, digital, social, media and public affairs
• Understanding of digital platforms and channels

• This position requires occasional travel, therefore, will be exposed to weather and road conditions.
• Operates all equipment necessary to perform the job.
• Exposed to a normal office environment.

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.