Digital Content Specialist

Fully Remote Role from these states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

• This position requires travel, therefore, will be exposed to weather and road conditions.
• Operates all equipment necessary to perform the job.
• Exposed to a normal office environment.

The Digital Content Specialist is responsible for writing high-quality content that tells the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division’s Digital Experience team, serving as a digital content expert.

• →Serve as digital content expert while partnering closely with the Digital Experience team
• →Research, conduct interviews, write and edit content that’s optimized for organic and AI search (SEO & AEO) and user experience for organization’s 30+ websites, email marketing and other digital platforms including blog posts· Implement the enterprise-wide health and wellness content strategy
• →Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
• →Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
• →Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs· Assist with large website migrations, including auditing and optimizing existing content and creating new content
• →Edit webpages in content management system

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

• None Required.

• Bachelor's Degree in Marketing or related field, or
• Bachelor's Degree in Public Relations or related field.

• Typically requires 2 years of experience preferably in Digital Marketing, Digital Copywriting, Journalism or Public Affairs, Public Relations and Communications. Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred

• Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels

• Proven experience producing high-quality website content in a fast-paced environment

• Strong written and oral communications

• Strong organizational skills

• Storytelling capabilities

• Problem-solving skills

• Experience customizing content for a wide range of channels and audiences

• Able to thrive in a collaborative environment

• Able to prioritize and produce content for both long- and short-term projects

• Well-versed in AP Style

• Familiarity with Sitecore or other CMS

• Healthcare or academic experience
• Content strategy experience

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.