aah23d ago

New

USD 75-120/yr

Director Marketing Technology Strategy

Carolinas Medical Centerexecutive

OtherTechnology

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Quick Summary

Key Responsibilities

Technology Strategy Define and own the enterprise marketing technology strategy and multi-year roadmap, aligned to business priorities, consumer experience goals,

Requirements Summary

Preferred education: Master’s degree or equivalent in a relevant field or industry.

Technical Tools

OtherTechnology

Department:

10103 Enterprise Corporate - Consumer Experience

Status:

Full time

Benefits Eligible:

Yes

Hours Per Week:

Schedule Details/Additional Information:

Standard Business Hours/Remote

$75.40 - $120.65

Responsibilities

~2 min read

Technology Strategy

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Define and own the enterprise marketing technology strategy and multi-year roadmap, aligned to business priorities, consumer experience goals, and enterprise architecture principles

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Responsible for defining and enforcing marketing technology architecture, design, and governance standards across the marketing ecosystem to reduce fragmentation, technical debt, and drive efficiency and innovation

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Lead and develop a team of domain experts spanning solution design, platform strategy, and workflow tooling, ensuring clear accountability and cohesion across capabilities

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Responsible for the evaluation and prioritization of platform investments, enhancements, and retirements, balancing innovation, risk, cost, and long-term sustainability

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Provide executive level guidance on technology tradeoffs, sequencing, and investment decisions to support informed leadership decision-making

Operational Excellence

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Partner with IT, Security, Privacy, and Procurement to ensure marketing technology solutions are secure, compliant, and scalable within enterprise standards

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Serve as the escalation point for complex cross-platform, integration, or architectural decisions, resolving conflicts and driving alignment

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Ensure marketing technology platforms are interoperable and data-ready, supporting journey orchestration, personalization, and performance measurement

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Establish governance mechanisms for vendor strategy, roadmap alignment, and capability evaluation across the marketing technology stack

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Partner with Journey Architecture & Enablement and Consumer Data & Trust Operations to ensure technology strategy enables scalable, consent-aware personalization and activation

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Embed enablement and adoption considerations into technology decisions so downstream teams can execute effectively without custom or manual work

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Monitor emerging technologies and industry trends, recommending measured adoption where they deliver clear business or experience value

Team Leadership and Development

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Lead and mentor a high-performing team that proactively identifies opportunities solutions for the customer's end-to-end experience, fostering a culture of collaboration, accountability, and innovation within the team.

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Fosters a performance-driven work environment, setting clear goals, providing feedback, and supporting ongoing development.

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Provide guidance and coaching for team members, guiding them to advance their subject matter expertise and identify future leaders to meet business objectives.

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Relevant platform or domain certifications preferred (e.g., Salesforce, data governance, privacy, marketing technology). Specific certifications may vary by role.

Bachelor’s degree in information systems, technology management, marketing, or a related field.

8+ years preferred experience in marketing technology, consumer data, CRM, digital experience or related disciplines

3+ years of experience managing others required.

Has demonstrated knowledge and experience with marketing operations planning and execution

Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)

Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks

Experience operating in regulated environments with an understanding of privacy, consent, and governance principles

Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders

Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness

Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making

Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non-technical audiences

Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations

Requirements

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Nice to Have

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What We Offer

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✓Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training

✓Premium pay such as shift, on call, and more based on a teammate's job

✓Incentive pay for select positions

✓Opportunity for annual increases based on performance

✓Paid Time Off programs

✓Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability

✓Flexible Spending Accounts for eligible health care and dependent care expenses

✓Family benefits such as adoption assistance and paid parental leave

✓Defined contribution retirement plans with employer match and other financial wellness programs

✓Educational Assistance Program

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.