Director Paid Media

Carolinas Medical Centerexecutive

OtherPaid Media

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Quick Summary

Requirements Summary

Preferred Job Requirements Preferred Education:Master’s degree in relevant business, marketing, or related field/industry.

Technical Tools

OtherPaid Media

Department:

12819 Enterprise Corporate - Brand: Operations

Status:

Full time

Benefits Eligible:

Yes

Hours Per Week:

Schedule Details/Additional Information:

Full time position

$75.40 - $120.65

Responsibilities

~1 min read

None Required.

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Bachelor’s degree in business, marketing, advertising or a related field.

7+ years of progressive experience in paid media strategy, with a proven track record of successfully managing large-scale campaigns across omni-channel platforms, preferably in a relevant industry (e.g., healthcare, retail, or related industries).

Management experience at a media agency

3+ years leading high-performing media teams

Demonstrated knowledge and experience leading media strategy planning and execution

Demonstrated success managing multi-million-dollar media budget across traditional and digital channels.

Deep knowledge of paid, owned, and emerging media channels, including digital, social, SEM, display, and influencer marketing, that leverage AI-driven targeting, personalization, and optimization.

Demonstrated strategic thinker with proven experience creating executable strategies.

Expertise in conducting data analysis, including the ability to identify, collect, and analyze data from various sources to draw relevant insights about leading and lagging media health metrics.

Proficiency in applying market research, data analysis, and consumer insights to drive informed decisions.

Can balance logical strategic thinking with adaptive and fast-paced thinking in an ever-changing marketing landscape.

Has a deep understanding of consumers, demonstrating an ability to translate consumer insights into actionable media and marketing strategies.

Can collaborate with diverse teams to articulate and transform media strategies into execution.

Is able to manage multifaceted projects within a given period and budget.

Can translate quantitative data into qualitative insights and effective strategies.

Possesses the ability to inspire associates and clients, collaborating with them to create a culture of growth and innovation.

Requirements

~1 min read

What We Offer

~1 min read

✓Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training

✓Premium pay such as shift, on call, and more based on a teammate's job

✓Incentive pay for select positions

✓Opportunity for annual increases based on performance

✓Paid Time Off programs

✓Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability

✓Flexible Spending Accounts for eligible health care and dependent care expenses

✓Family benefits such as adoption assistance and paid parental leave

✓Defined contribution retirement plans with employer match and other financial wellness programs

✓Educational Assistance Program

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.