Marketing Technology & Consumer Data Product Manager - CRM Governance

• Fully Remote Role from these states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.
• Due to complex requirements, remote work is NOT permitted for short or long periods in: CA, CO, CT, HI, MA, MD, MN, NJ, NY, OR, RI, VT, WA and working Internationally (this includes working while on vacation).
• No relocation, No Sponsorship or transfer of visa for this position now or in the future.

• Own the product domain end-to-end, including strategy execution, operating model design, and ongoing optimization 

• Define and enforce accountability for product performance, adoption, and outcomes 

• Serve as the business owner for product capabilities and associated platforms 

• Define product roadmap, priorities, and success measures aligned to business objectives 

• Lead platform and capability evolution, ensuring scalability, integration, and sustainability 

• Ensure product capabilities are aligned with enterprise architecture, data, and governance standards 

• Oversee backlog prioritization, intake processes, and delivery execution across the product domain 

• Ensure product capabilities are delivered on time, meet requirements, and scale effectively 

• Remove barriers and drive alignment across cross-functional teams 

• Establish KPIs, monitoring mechanisms, and reporting for product performance and adoption 

• Identify gaps, risks, and inefficiencies and lead remediation efforts 

• Ensure documentation, operating procedures, and process standardization across the domain 

• Partner with IT, Privacy, Legal, Security, Analytics, and Marketing stakeholders 

• Influence enterprise decision-making by clearly articulating tradeoffs, risks, and recommendations 

• Represent the product domain in governance forums, strategic initiatives, and technology discussion 

• Lead and develop Product Managers and/or Product Strategists, establishing clear ownership and accountability 

• Lead or participate in committee work

• Coach team members to develop deep product, platform, and operational expertise 
   

Bachelor’s degree in Business, Marketing, Information Systems, or related field required 
 

None Required.

• 5+ years of experience in product management, marketing technology, consumer data, or related fields 

• Demonstrated experience owning and leading product domains, platforms, or capabilities (not advisory roles) 

• Experience establishing operating models and driving enterprise-scale outcomes 

• Leading major product domains 

• Strong understanding of marketing technology ecosystems (CRM, CDP, CMP, personalization, etc.) We currently use Salesforce with Marketing Cloud Next

• Ability to translate business strategy into scalable product capabilities and operating models 

• Proven ability to lead cross-functional teams in complex, matrixed environments 

• Strong analytical, problem-solving, and decision-making skills 

• Executive-level communication and influence skills 

• High ownership mindset with accountability for outcomes 

• Relevant platform or domain certifications preferred (e.g. Salesforce, marketing technology, data platforms, privacy, etc.) 

• Advanced platform certifications (e.g., Salesforce, CDP, CMP, privacy, data governance) strongly preferred 

• Deep familiarity with CRM governance frameworks, messaging standards, and enterprise communication controls 

• Proven ability to establish and enforce governance models for campaign execution, messaging, and channel usage 

• Strong understanding of messaging lifecycle, including content structure, approval workflows, and compliance considerations 

• Demonstrated success enabling consistent, scalable messaging practices across multiple teams, channels, and lines of business 

• Experience partnering with marketing, compliance, legal, and technology teams to operationalize governance and messaging standards 

• Experience within healthcare

#remote

#salesforce

DISCLAIMER 

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. 

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position.  Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders. 

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.