abbott
abbott2d ago
New

Associate Director, Downstream Marketing – Digital Solutions

United States - California - Sylmarexecutive
OtherDirector
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Quick Summary

Key Responsibilities

Develop and execute downstream marketing strategies to drive product adoption, utilization, and expansion across target customer segments.

Requirements Summary

Proven track record managing complex, multi-stakeholder digital health projects Experience with Medical Device,

Technical Tools
OtherDirector
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

     

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

  • Career development with an international company where you can grow the career you dream of
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

The Associate Director, Downstream Marketing, leads the commercial execution for our Medical Devices Digital Solutions’ Software-as-a-Service (SaaS) portfolio. This role is responsible for driving product adoption, customer retention, and revenue growth by developing and executing go-to-market programs that translate product capabilities into clear value for clinicians, hospital administrators, and healthcare systems.

The ideal candidate has strong experience in healthcare or medical device marketing, expertise in software-based or data-driven solutions, and a passion for enabling providers to deliver better clinical, operational, and economic outcomes.

Requirements

~1 min read
  • Proven track record managing complex, multi-stakeholder digital health projects
  • Experience with Medical Device, AI technologies in healthcare and / or EHR systems
  • 12+ years of downstream or product marketing—preferably in medical devices, digital health, or SaaS
  • Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or related field.
  • Proven experience supporting commercial teams and influencing sales performance.
  • Ability to translate technical product features into strong customer value messaging.
  • Strong analytical skills and experience using CRM/marketing automation tools.
  • Excellent communication, storytelling, and stakeholder-management skills.
  • Strong leadership, communication and analytical skills.
  • Results oriented with focused urgency, prioritization skills and ability to recognize/escalate issues appropriately.
  • Demonstrated ability to adapt to evolving technologies and industry trends.
  • Creative problem solver, agile mindset.
  • Ability to build relationships across various levels of an organization.
  • Strong organizational skills and the ability to prioritize.
  • Ability to translate technical concepts for non-technical stakeholders.

  • Experience with hospital IT ecosystems, EMRs/EHRs, digital workflows, and data compliance requirements.
  • Understanding of reimbursement pathways, clinical workflows, and healthcare economics.
  • MBA or advanced degree.

         

Apply Now

What We Offer

~1 min read
$148,700.00 – $297,300.00

In specific locations, the pay range may vary from the range posted.

     

Product Management

     

MD Medical Devices

        

United States > Sylmar : 15900 Valley View Court

     

     

Standard

     

Yes, 25 % of the Time

     

No

     

Awkward/forceful/repetitive (arms above shoulder, bent wrists), Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

     

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

     

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

     

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Location & Eligibility

Where is the job
United States - California - Sylmar
On-site at the office
Who can apply
Same as job location

Listing Details

Posted
June 4, 2026
First seen
June 4, 2026
Last seen
June 6, 2026

Posting Health

Days active
0
Repost count
0
Trust Level
51%
Scored at
June 4, 2026

Signal breakdown

freshnesssource trustcontent trustemployer trust
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abbottAssociate Director, Downstream Marketing – Digital Solutions