Associate Director, Downstream Marketing – Digital Solutions
Quick Summary
Develop and execute downstream marketing strategies to drive product adoption, utilization, and expansion across target customer segments.
Proven track record managing complex, multi-stakeholder digital health projects Experience with Medical Device,
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists
The Associate Director, Downstream Marketing, leads the commercial execution for our Medical Devices Digital Solutions’ Software-as-a-Service (SaaS) portfolio. This role is responsible for driving product adoption, customer retention, and revenue growth by developing and executing go-to-market programs that translate product capabilities into clear value for clinicians, hospital administrators, and healthcare systems.
The ideal candidate has strong experience in healthcare or medical device marketing, expertise in software-based or data-driven solutions, and a passion for enabling providers to deliver better clinical, operational, and economic outcomes.
Requirements
~1 min read- Proven track record managing complex, multi-stakeholder digital health projects
- Experience with Medical Device, AI technologies in healthcare and / or EHR systems
- 12+ years of downstream or product marketing—preferably in medical devices, digital health, or SaaS
- Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or related field.
- Proven experience supporting commercial teams and influencing sales performance.
- Ability to translate technical product features into strong customer value messaging.
- Strong analytical skills and experience using CRM/marketing automation tools.
- Excellent communication, storytelling, and stakeholder-management skills.
- Strong leadership, communication and analytical skills.
- Results oriented with focused urgency, prioritization skills and ability to recognize/escalate issues appropriately.
- Demonstrated ability to adapt to evolving technologies and industry trends.
- Creative problem solver, agile mindset.
- Ability to build relationships across various levels of an organization.
- Strong organizational skills and the ability to prioritize.
- Ability to translate technical concepts for non-technical stakeholders.
- Experience with hospital IT ecosystems, EMRs/EHRs, digital workflows, and data compliance requirements.
- Understanding of reimbursement pathways, clinical workflows, and healthcare economics.
- MBA or advanced degree.
What We Offer
~1 min readIn specific locations, the pay range may vary from the range posted.
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Location & Eligibility
Listing Details
- Posted
- June 4, 2026
- First seen
- June 4, 2026
- Last seen
- June 6, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 51%
- Scored at
- June 4, 2026
Signal breakdown
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