Associate Field Marketing Manager - CPT

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

• Develop and execute strategic marketing plans that drive revenue growth, market expansion, and therapy adoption.
• Serve as the voice of the field, providing customer, market, and competitive insights to shape marketing strategies and product launches.
• Lead targeted campaigns and ensure consistent therapy messaging and product positioning.
• Partner cross-functionally to support commercial growth initiatives and launch execution.

• Lead patient and provider education initiatives focused on Spinal Cord Stimulation (SCS) and Dorsal Root Ganglion (DRG) therapies through webinars, advocacy partnerships, and educational programs.
• Build relationships with key opinion leaders (KOLs), strategic accounts, and healthcare stakeholders to advance therapy awareness and adoption.
• Support speaker programs, customer events, case reviews, and regional marketing activities in partnership with sales leadership.
• Participate in regional and national sales and marketing meetings.

• Equip sales teams with tools, resources, and training to effectively communicate therapy value and support customer engagement.
• Partner with Training & Education to strengthen commercial competencies and professional development.
• Support commercial platforms, National Sales Meeting initiatives, conferences, and customer engagement programs.

• Lead the planning, execution, measurement, and optimization of regional marketing programs and patient activation initiatives.
• Manage physician, patient, referral, and advocacy programs that increase awareness, education, and therapy adoption.
• Analyze sales, customer, and market data using tools such as Salesforce and Power BI to identify growth opportunities and improve commercial performance.
• Translate insights into actionable recommendations and continuously improve targeting, reporting, and commercial processes.

• Gather customer and market insights through field engagement, research, and industry events to inform strategy and share competitive intelligence.
• Collaborate with Marketing, Professional Education, HE&R, Regulatory, Clinical, Product Marketing, and Sales teams to deliver impactful customer-facing programs and content.
• Ensure all activities comply with Abbott policies and applicable regulatory requirements.
• Maintain expertise in chronic pain therapies, reimbursement, and neuromodulation trends.
• Travel domestically up to 50%.

• Bachelor's degree in Business, Marketing, Healthcare Administration, Life Sciences, Engineering, Neuroscience, or a related field.
• Four or more years of experience in healthcare, life sciences, medical technology, or a related industry.

• Experience in sales, marketing, clinical support, training, market development, or other customer-facing commercial roles, preferably in chronic pain neuromodulation.
• Knowledge of SCS and other chronic pain therapies.
• Experience supporting medical devices or healthcare technologies.
• Strong project management, communication, and cross-functional collaboration skills.
• Proficiency with Salesforce, Power BI, Excel, PowerPoint, AcuityMD, or similar business tools.
• Self-motivated, customer-focused, and able to manage multiple priorities in a matrixed environment.

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