CRM Data Analytics Manager (Nutrition Division)

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

The role of CRM Campaign Analyst provides reporting and analytical expertise and guidance on CRM programs and business results. Responsible for gathering and evaluating research and data from various sources, generating actionable insights, developing reports and creating presentations based on audience. Provides business performance data for input into Area and Global dashboards. In addition, the role will be assisting the CRM team on campaign setup, execution and operational reporting/analyses.

• Reporting directly to: CRM Director
• High frequency of interaction: Top management, Region, Cross Function, Team and external Partners
• Working Type: On-site
• Working location: Melinh Point, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM city.

• →Support strategic campaign planning activities including acquisition and redemption forecasting; develop campaign performance reporting and analysis
• →Generating detailed analyses including leading all ad hoc analysis requested by senior leadership and brand management stakeholders.
• →Auditing/Identification and optimization of campaign strategies and other factors impacting program performance.  Identification of trends, issues, gaps and performance improvement opportunities across all CRM programs on a continuous basis.
• →Document and quantify the impacts of changes to the CRM business model.
• →Create and lead the dissemination of monthly dashboard reporting used to measure program performance.
• →Work cross-functionally and departmentally as the SPOC regarding all technical/data- oriented enterprise initiatives impacting CRM.  The position acts as a lead consultant to the CRM organization in the development of test plans/strategies to optimize results.
• →Support the CRM business plan and budget development process and forecasting, including identification of the impacts of operational and policy changes, enterprise initiatives, changes in strategy, methodology, acquisition channel mix and other factors.
• →Develop and implement requirements and functionality to enhance the existing data infrastructure, including working with external vendors to acquire, manage and utilize customer data and serves as the primary POC for CRM in all aspects of data.
• →Analyze and proactively identify methods and opportunities for leveraging new database platform capabilities working closely with the IT and Comex teams.
• →Support all data requirements needed for customer research initiatives.  Work with internal/external stakeholders to identify sampling requirements and isolate/provide customer data for research targeting.
• →Serve as a POC for brand stakeholders to develop and validate test design and results.
• →Demonstrate a detailed knowledge and understanding of data architecture.

• →Demonstrate a detailed knowledge and understanding of data architecture.

• Bachelor’s Degree or Above

In specific locations, the pay range may vary from the range posted.