Digital Specialist (CRM, customer engagement)

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  Develop and execute HCP customer engagement campaigns.

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  Build and manage omnichannel communication journeys.

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  Coordinate campaign planning with Product Managers.

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  Manage content calendar and campaign delivery process.

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  Work with Marketing Cloud specialists on campaign implementation.

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  Monitor campaign performance and provide optimization recommendations.

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  Conduct segmentation and audience targeting.

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  Perform A/B testing and engagement analysis.

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  Prepare regular reporting dashboards and business recommendations.

• Experience in CRM Marketing or Campaign Management (desirable from 3 years).

• Experience with Salesforce Marketing Cloud or similar CRM platforms.

• Experience with email marketing and customer journey management.

• Strong analytical skills.

• Experience with customer segmentation and campaign optimization.

• Healthcare or pharmaceutical industry experience is a strong advantage.

In specific locations, the pay range may vary from the range posted.