Director, Omnichannel HCP Marketing

WORKING AT ABBOTT:

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

Lead HCP Omnichannel Strategy

• →Develop and execute the integrated HCP omnichannel strategy across paid, owned, and earned channels.
• →Create differentiated engagement approaches for called and non-called audiences.
• →Align media, CRM, web, content, and field engagement into connected customer journeys.
• →Advance personalization, orchestration, and AI-enabled engagement capabilities.
• →Partner across Marketing, Sales, Analytics, Medical, and Commercial teams to drive business impact.

Drive HCP Demand Generation & Media

• →Lead HCP paid media strategy, planning, and optimization.
• →Evaluate channel performance, investment allocation, and audience strategy.
• →Identify new channels and engagement opportunities to support growth.
• →Establish measurement frameworks and performance-driven decision making.

Own CRM, Engagement & Web Strategy

• →Lead HCP CRM strategy, segmentation, journey design, and personalization.
• →Develop customer lifecycle programs that improve engagement and adoption.
• →Own the vision and roadmap for HCP web properties, portals, and digital experiences.
• →Optimize customer experiences through analytics, testing, and continuous improvement.
• →Ensure digital channels work together as a unified engagement ecosystem.

Lead Organizational Transformation

• →Build and develop a high-performing omnichannel marketing team.
• →Champion modern marketing practices, new technologies, and AI-enabled ways of working.
• →Establish the capabilities, processes, and governance needed to scale omnichannel engagement.
• →Serve as a change agent who helps transform Abbott Diabetes Care into a best-in-class customer engagement organization.

Required

• Bachelor's degree in Marketing, Business, or related field.
• 12+ years of marketing experience with progressive leadership responsibility.
• Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy.
• Proven success leading digital transformation and commercial growth initiatives.
• Experience managing significant media investments and engagement programs.
• Strong analytical, strategic, and cross-functional leadership skills.
• Demonstrated ability to build teams and drive organizational change.

Preferred

• MBA or advanced degree.
• Experience in diabetes, healthcare, medical devices, pharmaceuticals, or other regulated industries.
• Experience with marketing automation, CDPs, omnichannel orchestration, and AI-enabled marketing technologies.

Success will be measured through:

• HCP awareness, engagement, and adoption growth
• Omnichannel campaign performance and customer reach
• CRM effectiveness and customer journey outcomes
• Paid media efficiency and ROI
• Website and portal engagement metrics
• Advancement of personalization and omnichannel capabilities
• Contribution to business growth and market adoption
• Team development and organizational transformation

The successful candidate is a visionary builder who combines strategic thinking with operational excellence. They understand how modern healthcare professionals engage across channels and can translate that understanding into scalable growth strategies.

Most importantly, they are a change leader who can help Abbott Diabetes Care create a more connected, personalized, and effective engagement model that supports the next stage of growth for the Libre portfolio.

In specific locations, the pay range may vary from the range posted.