Sr. Brand Manager

Indonesia - Pondok Indahsenior

MarketingMarketing Manager

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Quick Summary

Overview

JOB DESCRIPTION: Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future,

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MarketingMarketing Manager

What We Offer

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At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

As the Therapeutic Area Manager (Sr. Brand Manager), you will lead the process of establishing thorough brands/portfolio management by insight driven execution, evaluation, and creation of Brand Plans of responsible products/portfolio in order to contribute well to company profitable sales achievements while adhering to Abbott and industry code of conducts, ethics and code of marketing practice.

Responsibilities

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→Lead the development of the annual Brand Plan and detailed Plans of Action (POAs) for designated product(s).
→Translate global strategy into local tactics, setting clear objectives, timelines, and KPIs.
→Own the A&P budget, forecast accurately, allocate resources, and monitor spend to ensure on-budget delivery of business goals.
→Build and maintain strong relationships with key customers, opinion leaders (KOLs), and payer stakeholders.
→Proactively identify stakeholder needs and co-create value-add initiatives to drive product advocacy and preference.
→Gather, analyze, and interpret market intelligence, including primary research, competitive activity, reimbursement trends, and policy shifts, to inform decision making.
→Identify white-space opportunities, growth drivers, and potential threats, and translate insights into actionable recommendations.
→Partner closely with Sales, Trade Relations, Key Account Management, Market Access, Medical Affairs, and Regulatory teams to align on pricing, channel, and tender strategies.
→Drive end-to-end implementation of commercial initiatives, ensuring all stakeholders are informed and accountable.
→Build robust financial models and patient funnels to support business cases and pricing decisions.
→Monitor P&L impact, track performance against forecasts, and implement corrective actions to optimize margin and ROI.
→Serve as the country’s brand lead, tailoring global strategies to local market dynamics and acting as the primary liaison with regional and global marketing teams.
→Champion innovation projects and best-practice sharing, accelerating brand growth and differentiation in market.

Requirements

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Nice to Have

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At least 5-7 years’ experience in a Multinational Pharmaceutical Company in Marketing Department. Experience in other functions is preferred such as Sales Department.

Strong communication skills.

Fluent English (writing & speaking) and advanced computer skills.

Proven ability to own projects end-to-end and deliver results with minimal supervision, coordinating seamlessly with Sales, Medical Affairs, Market Access and other partners.

Demonstrated track record of at least one full new-product or new-indication launch (including planning, stakeholder engagement, A&P execution and post-launch tracking) to ensure readiness for complex roll-outs.

N/A

In specific locations, the pay range may vary from the range posted.

Product Management

EPD Established Pharma

Indonesia > Pondok Indah : Wisma Pondok Indah 2

Standard

Not specified

Not Applicable