Head of Marketing
Quick Summary
Define category strategy: Set Abby Care's positioning as AI-enabled home care, building the narrative and messaging that differentiates us to caregivers, plans, providers, and regulators.
Abby Care is at a significant inflection point and is poised to make an impact. Backed by Khosla, Thrive, and Sequoia through our Series B, and now closing our Series C, we are partnering with some of the nation's largest health plans to solve a pervasive problem in the healthcare space. We’re looking for a VP of Marketing who is excited to define a new category - AI enabled home care: where Abby Care is the definition of quality AI-enabled care at home. This is the most senior marketing hire in the organization, and the person who will set the bar high for how we tell our story and articulate our value proposition.
This role goes beyond growth, creative, and brand, though all three matter deeply. You will be strategic about how AbbyCare is positioned to multiple, very different audiences at once: caregivers who need to see us as the organization of choice, and executives, plans, providers, and regulators who need to see us as the standard the category is measured against. You will lead and grow a team that already reports into this role, centralizing content and creative so AbbyCare speaks with one voice as we scale. You are agnostic to background (brand, creative, or growth marketing all qualify) but you've worked as a generalist inside a company on a steep growth curve, and know how to scale a function and a team. Healthcare experience is a bonus, not a requirement.
You take pride in your craft, prioritize excellence, and you believe good enough isn't good enough. Whether taking a 10,000 foot view or zooming back into the details you are able to navigate the big picture and granularity with ease. You're comfortable in a startup environment, low ego, high EQ, and genuinely driven by the mission, with no hesitation about rolling up your sleeves even as a leader. You have a bias for action and move with intention rather than waiting for certainty. You ask whether something being untried is a reason to do it, not avoid it. You're resourceful, you work well with others, and you're confident enough to bring a real point of view to the table. If you are excited about the opportunity to define the standard for home care on a national scale, we’d love to hear from you.
This is a Full-Time Hybrid opportunity based in San Francisco
Responsibilities
~1 min readRelentlessly Resourceful
As an ambitious startup, we adapt quickly and make the most of limited time and resources. We solve challenges with creativity to deliver results without unnecessary complexity.
Purpose with Positivity
We take our mission seriously while never losing sight of the people behind the work. Respect, kindness, memes, and coffee make us stronger as a team and better for the families we serve.
Driven to Redefine What’s Possible
We are here to make healthcare better, which means asking hard questions, challenging outdated systems, and finding smarter, more compassionate ways to deliver care.
Automated Decision Tools
Abby Care may use automated decision tools to help match and rank candidate work experience, education and skills found in online profiles, resumes and job applications against job requirements. We believe that these tools help ensure objective, data-based decisions during the hiring process, however, all Abby Care hiring decisions involve final human review and input. If you have questions or would like to request an alternative process, contact talent@abbycare.org.
Location & Eligibility
Listing Details
- Posted
- October 8, 2026
- First seen
- October 8, 2026
- Last seen
- October 10, 2026
Posting Health
- Days active
- 1
- Repost count
- 0
- Trust Level
- 67%
- Scored at
- October 10, 2026
Signal breakdown
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