Senior Campaign Manager

Job Description

The Adviser Marketing team leads how we position, communicate and engage with UK financial advisers across our advised platform offering, campaigns, events and sales activation. Working closely with stakeholders across the Adviser business, the team supports growth, client engagement, brand strength and measurable commercial outcomes. We combine deep industry expertise with modern B2B marketing capability, sharing ideas and challenging assumptions to produce high-quality work. By giving advisers relevant, useful experiences, we help enable our clients to be better investors. 

As Senior Campaign Manager, you will own integrated B2B campaigns from brief to execution, turning growth priorities into coordinated plans across email, paid social, content, webinars, events, digital marketing and sales activation.

This senior UK role offers the opportunity to help build a modern demand generation engine and shape the go-to-market plan, rather than simply manage delivery. You will partner with Product Marketing, Content, Brand, Events, Sales and Marketing Operations to create engagement, demand and pipeline growth. You will also strengthen campaign measurement and coach colleagues, helping the wider team raise quality and consistency. It is a visible, commercially focused opportunity to invest in your tomorrow while defining what great adviser marketing looks like.

• →Bring strong B2B campaign management, demand generation or growth marketing experience. 
• →Plan and execute integrated campaigns across multiple channels, audiences and stages of the customer journey. 
• →Commercial mindset and understand how marketing contributes to engagement, conversion, pipeline and revenue outcomes. 
• →Be able to Lead complex projects involving multiple stakeholders, competing priorities and deadlines. 
• →Use analytics, insight and experimentation to improve campaign effectiveness and guide investment decisions. 
• →Motivated to produce differentiated, compelling work that stands out in traditional financial services. 
• →Financial services, fintech, software as a service or another complex B2B environment, including an understanding of financial promotions governance or regulated marketing requirements. 
• →CRM, marketing automation, lead management or lifecycle marketing programmes, plus account-based marketing, strategic account programmes or sales activation. 
• →Using AI, automation or modern marketing technology to improve planning, execution or reporting, and working closely with product marketing, sales or customer-facing teams. ​‌

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here.

Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.