Commercialization Manager

Absa Headquarters (ke)mid

OtherManager

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Overview

Empowering Africa’s tomorrow, together…one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise,

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OtherManager

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

My Career Development Portal: Wherever you are in your career, we are here for you. Design your future. Discover leading-edge guidance, tools and support to unlock your potential. You are Absa. You are possibility.

Job Summary

Reporting to the Head of Digital Banking, the Commercialization Manager is responsible for driving the commercial success, adoption, revenue growth, and market penetration of digital products and services. The role bridges product development, marketing, sales, customer experience, and business strategy to ensure digital solutions deliver measurable business value and customer outcomes.
The incumbent develops and executes commercialization strategies, manages go-to-market initiatives, tracks product performance, drives customer acquisition and usage, and identifies opportunities to maximize digital revenue streams.
In digital banking and fintech environments, the role focuses on accelerating customer onboarding, transaction growth, digital channel migration, product profitability, and customer engagement.

Develop commercialization strategies for digital products and services.
Define revenue growth, adoption, customer acquisition, and usage targets.
Create product positioning and value propositions.
Identify market opportunities and growth segments.
Align commercialization plans with organizational strategy.

Develop and execute go-to-market strategies for new and existing digital products.
Coordinate product launches across business functions.
Define market segmentation and customer targeting approaches.
Manage launch readiness activities.
Measure launch effectiveness and adoption rates.

Drive customer acquisition through digital campaigns and partnerships.
Increase digital channel migration and utilization.
Identify barriers to customer adoption and implement solutions.
Develop customer engagement initiatives.
Support onboarding optimization initiatives.

Identify and implement monetization opportunities.
Optimize pricing, fees, and commercial models.
Increase transaction volumes and product utilization.
Develop cross-sell and upsell initiatives.
Monitor product profitability and commercial performance.

Conduct market research and competitor analysis.
Monitor industry trends and emerging digital innovations.
Benchmark product performance against competitors.
Identify gaps and opportunities in the digital portfolio.

Define and monitor product performance metrics.
Analyse customer behaviour and usage trends.
Track revenue, adoption, engagement, and retention metrics.
Generate insights to guide business decisions.
Recommend optimization initiatives.

Collaborate with Product, Marketing, Sales, Technology, Operations, and Customer Experience teams.
Manage external partners, fintechs, and vendors.
Present commercialization performance to senior management.
Influence strategic decisions through data-driven insights.

A degree from a reputable institution

At least 3 - 5 years’ experience in business development, Sales, sales operations, or strategy roles within a digital business environment. MBA appreciated but not required.
In-depth understanding of the various mobile banking platforms
In-depth understanding of Financial Technology (Fintech).
Maintain up to date knowledge of competitor and local market activity

Education