R-15988220 Senior Marketing Manager: Commercial and Sectors

Sandtonsenior

MarketingMarketing Manager

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Quick Summary

Requirements Summary

Bachelor’s Degree, Advanced Diploma, or B Tech [NQF 7] Field of Study (Preferred): Marketing/ Digital Marketing Commerce, Sciences,

Technical Tools

MarketingMarketing Manager

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

This role drives the strategic B2B positioning and Go-to-market execution of Business Banking Commercial and Sectors business, ensuring alignment with the bank’s strategic objectives and customer experience priorities. The role translates business strategies into marketing strategies, implementing integrated campaigns and fostering collaboration among cross-functional teams to drive consideration and business growth. The role must ensure marketing efforts are digitally enabled, data-driven, and optimised for omnichannel engagement.

Develop and implement comprehensive GTM strategies for Commercial and Sectors.
Align marketing plans with segment priorities.
Drive integrated campaign planning across paid, owned, and earned media channels.

Deploy omnichannel marketing strategies leveraging programmatic advertising, SEO, and social platforms.
Deploy best-in-class storytelling to bring segment and sector narratives to life.
Utilise analytics dashboards and AI-driven insights to optimise campaign performance and customer targeting.

Monitor campaign impact, and customer feedback to inform future strategies.
Conduct competitive benchmarking and trend analysis to maintain market relevance.

Collaborate with marcomms team on integrated campaigns
Ensure compliance with brand governance, regulatory requirements, and inclusive communication standards
Working and managing multiple vendor partners

Requirements

~1 min read

Bachelor’s Degree, Advanced Diploma, or B Tech [NQF 7]
Field of Study (Preferred):
- Marketing/ Digital Marketing
- Commerce, Sciences, Humanities
- Business Administration/Strategy

5–12 years’ experience in marketing and communications, including a proven track record of at least 3 years in a people management position.
Demonstrated expertise in B2B financial services or a similar complex environment.
Exposure to process design, optimisation, quality management, customer centricity, technology, and data-driven decision-making is preferred.
Strong experience in developing and executing go-to-market strategies, integrated campaigns, and sales enablement initiatives.
Strong understanding of marketing KPIs, budget management and brand metrics.
Proven ability to lead cross-functional teams and influence senior stakeholders.

Strategic Thinking
Business Acumen
Communication
Influence
Leadership
Delivering Results
Adaptability
Collaboration
Decision-Making

Strong business acumen
Operational planning and execution
Strong writing and content development skills
Process optimisation and service design
Customer experience management
Performance measurement and reporting
Governance and compliance
Digital tools and platforms
Data analysis and insight generation
Team leadership and development

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised