Senior Specialist: Marketing Cloud & Data Cloud

South Africa·Johannesburgsenior

OtherCloud

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Quick Summary

Overview

Empowering Africa’s tomorrow, together…one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise,

Technical Tools

OtherCloud

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

Lead the design, build and execution of complex, data-driven customer campaigns using Salesforce Data Cloud and Marketing Cloud. The role translates business requirements into accurate audience segments and personalised, multi-channel journeys, ensuring quality, compliance and timely delivery.

Design complex behavioural, transactional, lifecycle and propensity-based segments in Data Cloud.
Configure inclusion, exclusion, suppression, consent and channel-preference rules.
Validate audience logic, counts and data quality before activation.
Build, test and deploy complex journeys across Email, SMS, Push and In-App channels.
Configure triggers, decision splits, dynamic content, personalisation and automation logic.
Troubleshoot campaign, data and journey execution issues and drive resolution.
Partner with Campaign, Data, Analytics, Technology and Business teams on feasibility and delivery.
Maintain campaign documentation and ensure adherence to risk, privacy, governance and QA standards.
Use campaign results to improve segmentation, targeting and journey performance.

Requirements

~1 min read

Data Cloud : Segmentation, identity resolution, calculated insights, audience activation and data validation
Marketing Cloud : Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile Studio and Data Extensions
Campaign Logic : Triggers, decision splits, suppressions, consent rules, dynamic content and personalisation
Data Skills : SQL, audience reconciliation, data quality checks and campaign analytics

Analytical thinking
Attention to detail
Problem solving
Stakeholder management
Planning and prioritisation
Delivery under pressure
Continuous improvement

Success Measures

Accurate audiences and defect-free campaign execution.
Campaigns delivered within agreed timelines and service levels.
Compliance with consent, governance, risk and QA requirements.
Improved campaign engagement, conversion and operational efficiency.

Education

Bachelor`s Degrees and Advanced Diplomas: Business, Commerce and Management Studies (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised