UX/UI Content Writer

Absa is committed to creating an inclusive workplace where everyone can thrive. We are an equal opportunity employer and welcome applications from suitably qualified individuals from diverse backgrounds. In support of our Diversity, Equity, Inclusion and Belonging (DEIB) commitments and Employment Equity objectives, preference may be given to candidates from underrepresented designated groups, including persons with disabilities. We encourage applicants who may require reasonable accommodation during the recruitment process to let us know so that appropriate support can be provided.

Job Summary

• Lead SEO optimisation, including metadata, page titles, internal linking and search visibility.

• Improve customer journeys, navigation, content hierarchy and conversion paths.

• Conduct UX, SEO and content audits and recommend improvements.

• Optimise digital content to align with customer needs and business objectives.

• Drive accessibility compliance and digital content governance.

• Analyse performance data and provide actionable insights and recommendations.

• SEO & Technical SEO

• UX & Customer Experience Design

• Content Design / UX Writing

• Information Architecture

• Conversion Rate Optimisation (CRO)

• Accessibility (WCAG)

• Web Analytics & Reporting

• Customer Journey Mapping

• Figma & Prototyping

• 5+ years in Digital Experience, SEO, UX, Content Strategy or CRO.

• Experience managing enterprise websites.

• Experience conducting SEO, UX and content optimisation initiatives.

• Financial Services experience advantageous.

• Increased organic traffic and search rankings.

• Improved click-through and conversion rates.

• Reduced customer friction and drop-off.

• Improved accessibility and content quality.

Education