Senior Manager, Partner Marketing
You drive the marketing relationship with Acceldata’s technology/ISV and channel partners and turn it into joint demand, awareness, and enablement. Leverage the doors opened by the Partnership team to build a strong relationship with the partner’s marketing organization. You find the joint events, the co-sponsorships, the campaigns, and you deploy the budget to make them happen while keeping the Partnership team appraised of the actions.
Build the co-marketing demand engine
Plan and run joint campaigns, field events, webinars, and co-sponsorships with technology/ISV and channel partners.
Identify the opportunities independently. Know which events a partner is attending, where a co
sponsorship makes sense, which campaign fits which partner, without waiting for the Partnership team to surface them.
Deploy market development funds (MDF) strategically against the highest-return joint motions, in consultation with marketing leadership.
Create and move the content
Author joint, partner-facing content: co-branded decks, jointly written white papers, and partner-centric assets - new content, borrowing from PMM where it fits. You own and drive these; partner with the TMM and PMM for the technical substance.
Orchestrate Acceldata’s existing content to partners: get the latest xLake white papers, messaging, and campaign assets into partners’ hands so they can carry them to customers.
Package product release announcements for partners on a quarterly cadence — distilling internal and customer release content into a partner-facing digest timed to a rhythm partners can absorb and act on.
Enable partners to sell
Equip partner marketing and field teams with the messaging, positioning, and assets to represent xLake credibly to their customers.
Keep partner-facing material current as the platform ships.
Both maker and orchestrator: can write a white paper and project-manage five partners and three internal teams to ship a campaign.
Business-side owner with editorial judgment - conversant enough in a data/AI/infrastructure context to be credible with partners, and knows when to pull in technical specialists (TMM, PMM, SE) for the deep substance.
Has deployed MDF and run co-sponsorship or joint-event motions end-to-end.
12+ years in partner/channel marketing, co-marketing, or field marketing in B2B tech/enterprise software.
4 joint marketing motions launched across technology and channel partners.
Demand and pipeline attributed to partner marketing activity hitting 20% of total partner pipeline number which Alliances carries.
A repeatable co-marketing playbook partners want to run again.
MDF deployed against measurable return.
