#ACN GN - SONG - MT - CDP - Consultant

• →Excellent oral and written communication skills
• →Creating and maintaining client relationships
• →Strong understanding of Marketing processes, data management, data strategy, data integration, marketing & Advertising technologies, and their integrations with other technologies
• →Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
• →Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

• An ability to work with the leadership to support business development and thought leadership.
• Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Strong communication and presentation skills to share the perfect pitch with key stakeholders.
• Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.
• Ability to learn new and understand new tools/solutions.
• Identify new opportunities, develop solutions and own proposals end to end.
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

• Proven working experience (5+ years) in Marketing and digital data management/ audience management with tools like Adobe experience platform (RT CDP), Oracle unity, salesforce CDP, Tealium etc. and relevant marketing technology solutions (including implementations), particularly within the industry (E-Commerce, Retail, Telecom, Pharma, Banking etc.)
• Profile & segmentation: Experience building Data management platform capability preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation.
• Data Partnerships: Identify and build capabilities that enable access to 2nd as well as 3rd party data for activation. This may typically include building secure 2nd party data exchange and activation capabilities, partnership automation platforms, etc.
• Analytics & Insights: Experience with CDP inbuilt analytics and modelling capabilities to drive insights/ enriched profiles. Experience of integrating external model outputs into the CDPs.
• MarTech ecosystem: Able to guide and deliver integration of customer profiles and segmentation across MarTech tools like SFMC, Google 360, Adobe Marketing cloud, Real time interaction management tool, Sprinklr for social media, etc. to build end to end customer focused MarTech stack.
• Experience in ad tech & web/app analytics & their implementations such as cross device and omnichannel consumer experience, paid media (E.g. DSPs, Google, FB etc.) and owned media platform integrations, web/app analytics tools, Omniture, campaign tracking & attribution tools, firebase, Appsflyer also beneficial.
• Working knowledge of ad serving tools, programmatic channels, tag management platforms (GTM, Launch, Tealium etc.)
• Experience working with Ads data hub, ad platforms and their API' s i.e., Google API, Facebook conversion API etc.

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Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network

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