#ACN GN - SONG - MT - New - Audience - Associate Manager

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Quick Summary

Key Responsibilities

Develop structured segmentation methodologies to enable targeted and personalized marketing across channels.

Requirements Summary

Conduct analysis on audience performance, behaviors, and overlap to surface actionable insights for marketing and strategy teams. Support Campaign Targeting Strategy: Partner with lifecycle,

Technical Tools

OtherAssociate

Requirements

~2 min read

Accenture Strategy & Consulting is seeking a skilled Audience Manager to build and manage audience segments for targeted marketing, leveraging data to drive personalization and relevance across lifecycle and activation channels.

The role focuses on developing segmentation frameworks, maintaining audience quality within CDP platforms, and supporting campaign targeting strategies — ensuring data-driven, compliant, and high-performing audience execution.

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Responsibilities

~1 min read

→Design & Implement Audience Segmentation Frameworks: Develop structured segmentation methodologies to enable targeted and personalized marketing across channels.
→Build & Manage Audience Segments in CDP: Translate campaign and lifecycle briefs into executable audience requirements; build, validate, and deploy segments across Salesforce CDP, Adobe Experience Platform, or equivalent tools.
→Analyze Audience Insights & Behaviors: Conduct analysis on audience performance, behaviors, and overlap to surface actionable insights for marketing and strategy teams.
→Support Campaign Targeting Strategy: Partner with lifecycle, activation, and creative teams to define targeting parameters and ensure accurate audience deployment.
→Drive Audience Performance Optimization: Refine audience segments based on performance data; support experimentation audience setups to improve engagement and conversion outcomes.
→Ensure Data Quality & Compliance: Maintain audience governance, naming conventions, documentation, and reuse standards; ensure consent and privacy considerations are reflected in all audience usage.

Strong understanding of audience segmentation logic, CRM targeting, and marketing data operations.
Hands-on experience with CDP platforms such as Salesforce CDP or Adobe Experience Platform.
Proficiency in SQL for data querying and audience extraction.
Knowledge of consent management and privacy compliance frameworks (e.g. GDPR, PDPA).
Experience supporting campaign targeting strategies across lifecycle and activation channels.
Strong accuracy, QA discipline, and attention to detail in audience builds and documentation.
Effective stakeholder management and ability to collaborate across strategy, analytics, creative, and activation teams.
Familiarity with analytics and reporting platforms to track and optimize audience performance.

Opportunity to work on data-driven marketing transformation in a high-growth, cross-functional environment.
Exposure to AI-enabled audience intelligence and personalization programs.
Ability to collaborate across Strategy, Data & AI, Lifecycle, Activation, and Creative teams.
Inclusive culture focused on responsible growth and long-term value creation.

About Our Company | Accenture

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.