AI-Native MarTech Strategy Consultant

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OtherStrategy Consultant

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Quick Summary

Key Responsibilities

We're looking for a Senior Consultant to help our clients reimagine their marketing technology stacks and strategies for an AI-first world. This role sits at the intersection of marketing strategy,

Technical Tools

OtherStrategy Consultant

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. We work AI-first — using AI actively in how we design, deliver, and lead, not just in what we build for clients.
http://www.accenture.com/song

Responsibilities

~2 min read

We're looking for a Senior Consultant to help our clients reimagine their marketing technology stacks and strategies for an AI-first world. This role sits at the intersection of marketing strategy, technology architecture, and applied AI — you'll guide enterprise clients through evaluating, designing, and implementing AI-native martech ecosystems that drive measurable business outcomes.

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Lead client engagements to assess current martech stacks and identify opportunities for AI-driven transformation, from customer data platforms to campaign orchestration and personalization engines
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Design AI-native marketing architectures that integrate generative AI, predictive analytics, and automation into client workflows (content generation, audience segmentation, lifecycle marketing, attribution modeling)
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Advise clients on build-vs-buy decisions across the AI/martech vendor landscape, including evaluation of platforms like CDPs, marketing automation suites, and emerging AI agent tools
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Translate ambiguous business goals into concrete technology roadmaps, governance frameworks, and implementation plans
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Partner with client marketing, data, and IT teams to drive adoption, manage change, and measure ROI of AI initiatives
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Stay ahead of the AI and martech landscape, developing point-of-view content, frameworks, and methodologies that strengthen the firm's market position
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Mentor junior consultants and contribute to internal capability-building around AI strategy
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Travel: As required for client support.
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Location: Primary residency within 90 minutes of an approved Accenture office

4+ years of experience in marketing technology, digital strategy, or management consulting, with direct exposure to MarTech stack design and implementation
- Hands-on familiarity with AI/ML applications in marketing (generative AI, recommendation systems, predictive lead scoring, marketing mix modeling, or similar)
- Working knowledge of major MarTech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Platform, HubSpot, Segment, Braze) and how AI capabilities are being embedded into them
- Strong analytical and business case development skills — comfortable quantifying ROI and building executive-level recommendations
- Excellent client-facing communication skills, with experience presenting to senior marketing and technology executives
- A genuine curiosity about emerging AI tools and a track record of translating new technology into practical client value

Nice to Have

~1 min read

Experience deploying or evaluating AI agents/agentic workflows in a marketing context
Background in data architecture, customer data platforms, or marketing analytics
Prior consulting experience at a strategy or technology consultancy
Familiarity with privacy and governance considerations around AI and customer data

What We Offer

~4 min read

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

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