15d ago

I&P-GN - SONG-MT-Influencer Marketing-Manager

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MarketingSocial Media Manager

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Quick Summary

Key Responsibilities

Develop influencer and creator marketing strategies aligned to brand, audience, campaign and business objectives Define creator segmentation,

Technical Tools

MarketingSocial Media Manager

Responsibilities

~2 min read

→Develop influencer and creator marketing strategies aligned to brand, audience, campaign and business objectives
→Define creator segmentation, selection criteria and portfolio mix based on audience relevance, platform fit, content quality and campaign goals
→Lead end-to-end campaign planning across creator discovery, briefing, activation, content review, amplification, measurement and optimization
→Establish governance frameworks covering creator onboarding, approvals, brand safety, disclosure, compliance and escalation requirements
→Design integrated influencer programs across major social platforms and connect creator activity with broader social, content and paid-media plans
→Shape paid amplification and creator-content reuse approaches to extend reach and improve campaign efficiency
→Use social listening, audience insights and performance data to identify creator trends, cultural moments and engagement opportunities
→Define KPI and measurement frameworks across reach, engagement, quality interactions, traffic, conversions, earned value and campaign efficiency
→Drive regular campaign and portfolio reviews and translate performance into actionable recommendations for clients and internal teams
→Partner with social, creative, media, analytics, legal and brand teams to ensure cohesive and compliant influencer activation
→Lead multi-market and multi-brand influencer programs, ensuring consistency while allowing for local-market relevance
→Manage senior stakeholders, agencies, creator partners and platform relationships across the influencer ecosystem
→Mentor and guide teams delivering influencer strategy, creator operations, analytics and campaign management
→Drive business development conversations, proposals and solutioning for influencer and creator marketing opportunities

Strong expertise in influencer and creator strategy, campaign planning and creator ecosystem management
Working knowledge of influencer marketing platforms: CreatorIQ, Tagger, Traackr, or Aspire.
Strong understanding of creator discovery, audience fit, briefing, governance, paid amplification and performance optimization
Ability to build measurement frameworks linking influencer activity to brand and business outcomes
Familiarity with social listening, analytics and enterprise social or influencer management platforms like Brandwatch, Talkwalker, or equivalent
Strong client-facing, stakeholder-management and cross-functional leadership capability
Ability to translate social and cultural trends into scalable creator marketing recommendations

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.