I&P-GN - SONG-MT-SEO-GEO-AEO Strategy-Senior Manager

senior

MarketingSEO

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Quick Summary

Key Responsibilities

Define enterprise SEO, GEO and AEO strategies aligned to business, brand,

Technical Tools

MarketingSEO

Responsibilities

~2 min read

→Define enterprise SEO, GEO and AEO strategies aligned to business, brand, content and digital growth objectives
→Advise senior client stakeholders on how search behavior is evolving across traditional search, generative AI and answer-engine experiences
→Lead technical SEO and search-health programs covering crawlability, indexing, site architecture, Core Web Vitals, schema, internal linking and mobile optimization
→Develop GEO/AEO frameworks to improve AI visibility, brand mentions, citations and answer relevance across emerging AI-led discovery platforms
→Shape content and authority strategies based on search intent, entity relevance, expertise signals and audience needs
→Define KPI and measurement frameworks spanning organic visibility, traffic, engagement, conversions, AI visibility, citation presence and share of voice
→Establish governance, operating models and cross-functional ways of working across marketing, content, analytics, product and technology teams
→Use platforms such as Google Search Console, GA4, SEMrush, Ahrefs and AI-enabled search tools to identify opportunities and guide optimization
→Lead competitive and category intelligence across SEO and AI search to identify visibility gaps and growth opportunities
→Translate complex search and AI-discovery insights into executive-ready recommendations and transformation roadmaps
→Lead and mentor teams across strategy, technical SEO, content optimization, analytics and GEO/AEO workstreams
→Drive senior stakeholder governance, performance reviews and executive communications for strategic search programs
→Lead business development conversations, proposals, estimations and solution design in SEO, GEO, AEO and organic growth
→Build reusable assets, playbooks and thought leadership to strengthen the SEO/GEO/AEO capability and offering

Deep expertise in enterprise SEO strategy, technical SEO, content optimization and organic growth
Strong understanding of GEO/AEO concepts, AI-driven discovery, LLM visibility, citations and emerging answer-engine measurement practices
Hands-on familiarity with Google Search Console, GA4, SEMrush, Ahrefs and related search intelligence platforms
Strong ability to define executive-level measurement frameworks, operating models and transformation roadmaps
Demonstrated capability in senior client advisory, stakeholder management, team leadership and business development
Ability to connect search strategy with content, analytics, technology and broader digital marketing transformation

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

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