Marketing Automation Analyst Adobe/SFMC (SONG GN)

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services. We offer solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song.

The Strategy & Consulting Global Network Song Practice aligns with Accenture’s global approach, supporting clients in marketing, sales, and service transformation. Through offerings like Marketing, Sales & Service, and Commerce, the team drives cost reduction, revenue growth, and improved customer satisfaction.

Although no two days at Accenture are the same, your typical day might include:

• Setting up B2C/B2B marketing automation journeys and gathering business requirements and designing processes and solutions for implementation.

• Contributing to technology vendor assessment and collaborate on capability assessments and campaign activation.

• Evaluate and implement CDPs and platforms like AJO, Marketo, SFMC and SFMC Pardot.

• Execute omnichannel campaigns and build dashboards for actionable insights.

• Support change management, team enablement, and adoption of new tools and processes.

Flexible: We are delivering our work mostly remotely but knowing that Global Network Song (GN Song) way of working is also based on traveling and serving advisory, typically working closely with our Clients in their offices, willingness and ability to work at client’s locations mostly across Europe, but also other locations, for short or long term is still required.

With all our roles, there is some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

• Opportunity to work with cutting-edge MarTech platforms and global clients.

• Exposure to strategic marketing transformation projects within a collaborative and diverse team environment.

• Professional development through certifications and coaching.

• 2+ years of experience in Marketing Automation, CRM, and MarTech implementation.

• Strong B2B/B2C marketing knowledge with tools like AJO, Adobe campaign, Braze or SFMC.

• Hands-on with email, mobile push, lead management, CRM integration, and MQL/SQL workflows.

• Skilled in segmentation, personalization, email QA, and marketing process optimization.

• Techno-functional consulting experience with excellent communication and stakeholder management.

Research indicates that some candidates, especially the most diverse ones, may hesitate to apply for positions if they don't meet all requirements. If you believe you possess the necessary skills, even if not meeting every requirement, we wholeheartedly encourage you to submit your application. 

With all our roles, there is some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

• Familiarity with tools like Dynamics 365 Marketing, Marketo, Eloqua, Salesforce Marketing Cloud, Oracle Unity, Braze.

• MarTech hands-on experience backed by professional certificates.

• Industry experience in any of Banking, CPG, Telecom & Life Sciences.

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law.

All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.

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https://www.accenture.com/pl-pl/privacy-policy

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We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.