S&C Global Network - AI - Song - CDP-Consultant

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Quick Summary

Key Responsibilities

Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc.

Technical Tools

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As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.

Responsibilities

~2 min read

A Consultant/Manager for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.

→Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs
→Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc.
→Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry
→Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
→Assess and audit the current state of a client’s marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect.
→Conduct stakeholder interviews and gather business requirements
→Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution
→Prioritize CDP use cases together with the client.
→Create a strategic CDP roadmap focused on data driven marketing activation.
→Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs.
→Provide hands-on support and platform training for our clients.
→Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.
→Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
→Business intelligence expertise for insights, actionable recommendations.
→Project management expertise for sprint planning

B Tech/M Tech from reputed engineering colleges
Masters/M Tech in Computer Science
Master degree in Statistics/Econometrics/ Economics from reputed institute
M.Phil/Ph.D in Statistics/Econometrics or related field
At least 4+ years of relevant work experience of implementing CDP solutions with deep understanding of identity resolution methods
At least 4+ years of relevant work experience in marketing, consulting, or analytics
At least 5+ years of experience working in an agency environment
At least 3 years of experience working with multi-channel marketing hubs by Adobe Experience Platform, Salesforce, Pega or similar.
Strong understanding of data governance and compliance (i.e. PII, PHI, GDPR, CCPA)
Experience with analytics tools like Google Analytics or Adobe Analytics is a plus.
Experience with A/B testing tools is a plus.
Must have programming experience in PySpark, Python, Shell Scripts.
RDBMS, TSQL, NoSQL experience is must.
Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
Experience in deployment and operationalizing the code is an added advantage.
Experience with source control systems such as Git, Bitbucket, and Jenkins build and continuous integration tools.
Proficient in Excel, MS word, PowerPoint, etc

Any CDP platforms experience e.g., Lytics CDP platform developer, or/and
Segment CDP platform developer, or/and
Adobe Experience Platform (Real time – CDP) developer, or/and
Custom CDP developer on any cloud
GA4/GA360, or/and Adobe Analytics
Google Tag Manager, and/or Adobe Launch, and/or any Tag Manager Tool
Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
Deep Cloud experiecne (GCP, AWS, Azure)
Advance level Python, SQL, Shell Scripting experience
Data Migration, DevOps, MLOps, Terraform Script programmer

Strong problem solving skills
Good team player
Attention to details
Good communication skills

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